Gretta & Co.

A wide leg jean with a relaxed silhouette and soft structure. The Caribbean in Venice is cut from rigid Japanese denim and features subtle "spot" fading inspired by a vintage pair discovered at the Rose Bowl Flea Market. Cuff it or wear it long — the shape works either way.

• High rise
• 12" rise / 30" inseam / 24" leg opening
  
• 100% cotton
• 11 oz. Japanese denim (non-stretch)
• Machine wash cold separately
• Do not tumble dry
• Made in Los Angeles

A high-rise wide leg with a contrast denim panel and subtle flare. The Barcelona jean is cut from 100% Japanese cotton in a Berkeley wash — soft, midweight, and made to stand out. Finished with a clean hem and full-length leg.

• High rise
• 11" rise / 31" inseam / 25" leg opening
• 100% cotton
• 9.5 oz. Japanese denim
• Made in Los Angeles

The classic crewneck you'll wear on repeat—with a little attitude. Made from soft American knit cotton, this tee is cut slim with just the right amount of ease. 

• 100% cotton
• American knit
• Made in Los Angeles

Relaxed cropped button-down with a slight drop shoulder and double front pockets. A modern update to a timeless classic, cut in lightweight Japanese shirting.

• Boxy fit, slightly cropped
• 100% cotton Japanese shirting
• Machine wash cold, separately / do not tumble dry
• Made in Los Angeles

Relaxed, easy fit with wide legs and a slightly cropped length. Made from Japanese denim in a light Berkeley wash. Features an elastic waistband with a detailed rope drawstring

• 13" Rise / 28" Inseam / 19" leg opening
• 100% Cotton / 10 oz Japanese denim
• Machine wash cold, separately / do not tumble dry
• Made in Los Angeles

A modern take on the classic sailor pant, now in a cropped inseam in the Blondie wash. It sits high on the waist with a wide straight leg and cropped inseam. Made in a 10 oz. Japanese stretch denim for comfort and structure in one.

• High rise
• 12" rise / 27" inseam / 22" leg opening
• 98% cotton / 2% polyurethane
• 10 oz. Japanese stretch denim
• Made in Los Angeles

Lota leather belt with interlaced rings

In a midweight cotton-wool blend, the Penrose Cardigan—is a ‘90s-inspired knit with a classic crew neck, fitted raglan sleeves, and ribbing at the neckline, cuffs, and hem. It features an allover cable design and faux horn buttons.

• 53% Wool, 26% Cotton, 21% Linen

Virtue ColorKick Illuminating Mask is a nourishing, hue-enhancing mask that adds radiance and maintains color vibrancy without drying out hair. This mask is designed to protect and maintain hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out. 

Sulfate-Free Molecular Repairing Shampoo for damaged hair.

Deep molecular repairing hair rinse-off serum for damaged hair.

When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement.

But most peptides are too big to be reinjected into the fiber, making damage almost irreversible.

For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fiber.
Once inside, they reform & rebuild the molecular structure of the hair.

For all damaged hair textures, color-treated, lightened & natural hair.

Deep molecular repairing leave-in mask for damaged hair.

When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement.
But most peptides are too big to be reinjected into the fiber, making damage almost irreversible.

For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fiber².
Once inside, they reform & rebuild the molecular structure of the hair³.

For all damaged hair textures, color-treated, lightened & natural hair.