Virtue

A luxurious, deeply hydrating treatment mask with Alpha Keratin 60ku ^® actively rehabilitates hair in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down. Hair is transformed with more elasticity, bounce, and youthful vibrancy. This product delivers an immediate and intense hydrating and conditioning boost for silky-soft hair that's reinvigorated with health and nourishment.

Alpha Keratin 60ku ^® is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.

Cystoseira Compressa Extract (Brown Algae): This marine active is known to provide intensive repair and helps provide heat protection.

Amaranthus Caudatus Seed Extract (Protein): This plant-based protein can be remarkable for hair, enhancing color, moisture retention and shine. Rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties.

Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.

Cynara Scolymus (Artichoke) Leaf Extract: This natural extract is known to preserve cuticle cohesion and helps protect hair from environmental aggressors.

Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

A conditioner that thickens hair with each use. Full Conditioner deeply moisturizes without adding weight, creating lasting lift, body, and luster.

Alpha Keratin 60ku ^å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair.
Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.
Artichoke Leaf Ì¢‰â ‰ÛÏ Loaded with lipids and protein, it helps seal and strengthen hairÌ¢‰â ‰ã¢s cuticle.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Fragrance: A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.

How to use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo.

A conditioner that eliminates frizz with each use. Smooth Conditioner soothes the hair cuticle and locks out humidity, creating vibrant color and brilliant shine.

Alpha Keratin 60ku ^å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair.
Phospholipids - Derived from natural soybeans, they help fight frizz and protect against humidity.
Shea Butter - Rich in essential fatty acids, this South African healer melts into the hair to condition, smooth and soften.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Fragrance: A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.

How to use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo.

A weightless spray formulated to build volume and create the perfect foundation for any style. This light mist works to create memory at the root and architect your style for hold that lasts for days. This unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku protein.

Alpha Keratin 60ku is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Hydrolyzed Wheat Protein: Enhances the appearance and feel of hair. It increases suppleness and facilitates styling while improving gloss/sheen and the texture of hair.

Panthenol (Vitamin B5): This natural B vitamin delivers moisture, softness, and shine.

Hydrolyzed Soy Protein: A protein that helps to improve manageability, condition, and moisturize damaged hair improving its overall healthy appearance.

Fragrance: A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright lemon essential oils.

How to use: Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.

A shampoo that cleanses and calms unruly hair with each use. Smooth Shampoo refines and de-frizzes strand by strand, sealing in moisture and shine. Color-safe and ideal for medium-to-thick, harder to manage hair.

Alpha Keratin 60ku ^å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Fragrance: A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.

Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair.
Phospholipids - Derived from natural soybeans, they help fight frizz and protect against humidity.
Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.

A universal styling cream that truly does it all. The 6-in1 Styler primes hair and adds softness, shine and light hydration while strengthening, polishing and protecting from heat. Color safe and ideal for absolutely everyone.

Alpha Keratin 60ku ^å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

How to Use: Work a quarter-sized amount between hands, and apply to clean, damp or dry hair from mid-shaft to ends.

Ingredients:

Panthenol (Vitamin B5) Ì¢‰â ‰ÛÏ A hair care icon, this natural B vitamin delivers moisture, softness and shine.

Cypress Ì¢‰â ‰ÛÏ Derived from the wood of the Cypress tree, this anti-oxidant rich essential oil is known for its light, soothing hydration.

Strengthening Polymers Ì¢‰â ‰ÛÏ Working like an invisible scaffold, they provide light hold and block out humidity.

Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

A conditioner that reverses damage with each use. Recovery Conditioner helps reconstruct frayed cuticles and brittle ends to restore softness, shine, and manageability. Color-safe and ideal for dry, damaged or overworked hair.

Alpha Keratin 60ku ^å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

How to Use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, pair with your favorite Virtue Shampoo.

Ingredients:

Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.

Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.

Pea Protein - A source of phytonutrients, it protects hair from thermal heat and daily styling damage.

Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Your ultimate reinvigorating pick-me-up for hair in need of a refresh. This invisible, super light formula truly cleanses the hair while it enhances scalp health. It removes oil, sweat, odor and impurities without build-up and revives style with each use. This invisible, clean aerosol spray dispenses as a dry mist that works to soak up excess oils while adding health boosting Alpha Keratin 60ku ^å¨, leaving hair and scalp refreshed and clean to the touch.

Alpha Keratin 60ku ^å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

A lightweight detangling mist that nourishes hair with light conditioners to enhance manageability, reduce flyaways, and shield against environmental damage. Hair is left softer, shinier, and overall healthier - all without any added buildup.

Alpha Keratin 60ku ^® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Amino Acids Blend: Helps to nourish the hair.

Benzophenone-4: A light stabilizer that helps to minimize the impact of UV light on hair.

White Horehound Extract: Has a detoxifying effect on hair and helps to neutralize the negative effects of pollutants.

Fragrance: A juicy, refreshing citrus blend with hints of flowers and detoxifying tea. featuring sweet orange and stimulating lemon essential oils for deep cleansing and added shine.

How to use: Spray throughout clean, damp hair, concentrating on the mid-shaft and ends. Do not rinse. Comb through hair to distribute evenly, style as usual.

Virtue^® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku^® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Color-safe, paraben-free, gluten-free, vegan

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan. 

The product to put an end to split ends. Split End Serum helps repair and seal broken ends as it protects against future fraying. Color-safe and ideal for absolutely everyone.

Alpha Keratin 60ku ^å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Pea Protein Ì¢‰â ‰ÛÏ Packed with phytonutrients, it helps protect hair from daily styling and thermal heat damage.

Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.

Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.

Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Fragrance: A rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.

How to use: Using your fingertips, apply quarter-sized amount to clean, damp or dry hair from mid-shaft to ends. Style as usual.

A leave-in treatment cream that instantly transforms your texture. Un-Frizz Cream conditions and smooths hair, eliminating frizz and locking out humidity to keep it that way. Color-safe and ideal for straight to curly, medium to thick, frizz-prone hair.

Alpha Keratin 60ku ^å¨ is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.

How to Use: Using your hands, work a quarter-sized amount into clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance your natural texture.

Ingredients:

Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair.

Phospholipids - Derived from natural soybeans, they help fight frizz and lock out humidity

Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster.

Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

4 fl. oz.