Name: Smooth Shampoo Professional Size
Brand: Virtue Labs
SKU: 817023020560
Price: 74.0 USD
Availability: InStock

Virtue Labs

Smooth Shampoo Professional Size

$74.00

Cleans | Softens | Shines

A shampoo that cleanses and calms unruly hair with each use. Smooth Shampoo refines and de-frizzes strand by strand, sealing in moisture and shine. Color-safe and ideal for medium-to-thick, harder to manage hair.

Alpha Keratin 60ku is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Fragrance: A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.

Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair.
Phospholipids - Derived from natural soybeans, they help fight frizz and protect against humidity.
Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.

Virtue Labs

Smooth Conditioner Professional Size

$88.00

Hydrates | Silkens | De-Frizzes

A conditioner that eliminates frizz with each use. Smooth Conditioner soothes the hair cuticle and locks out humidity, creating vibrant color and brilliant shine.

Alpha Keratin 60kuis a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, a vitality shot for your hair.
Phospholipids - Derived from natural soybeans, they help fight frizz and protect against humidity.
Shea Butter - Rich in essential fatty acids, this South African healer melts into the hair to condition, smooth and soften.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Fragrance: A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.

How to use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo.

Virtue Labs

Recovery Shampoo Professional Size

$74.00

Cleans | Replenishes | Nourishes

A shampoo that rebuilds damaged hair with each use. Recovery Shampoo gently dissolves daily buildup while replenishing vital nutrients to leave hair healthy, soft and supple. Color-safe and ideal for dry, damaged or overworked hair.

Alpha Keratin 60ku^å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Fragrance: A rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.

Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.
Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.
Grapefruit Extract - Loaded with Vitamin C and antioxidants, this fruit star revitalizes the scalp and returns hairÌ¢‰â ‰ã¢s vibrance and shine.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.

Virtue Labs

Recovery Conditioner Professional Size

$88.00

Hydrates | Softens | Renews

A conditioner that reverses damage with each use. Recovery Conditioner helps reconstruct frayed cuticles and brittle ends to restore softness, shine, and manageability. Color-safe and ideal for dry, damaged or overworked hair.

Alpha Keratin 60ku^å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

How to Use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, pair with your favorite Virtue Shampoo.

Ingredients:

Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.

Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.

Pea Protein - A source of phytonutrients, it protects hair from thermal heat and daily styling damage.

Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Virtue Labs

Full Conditioner Professional Size

$86.00

Conditions | Thickens | Revives

A conditioner that thickens hair with each use. Full Conditioner deeply moisturizes without adding weight, creating lasting lift, body, and luster.

Alpha Keratin 60ku is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it adds a vitality shot for your hair.
Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.
Artichoke Leaf - Loaded with lipids and protein, it helps seal and strengthen hair's cuticle.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Fragrance: A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.

How to use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo.

Virtue Labs

Full Conditioner Travel Size

$16.00

Conditions | Thickens | Revives

A conditioner that thickens hair with each use. Full Conditioner deeply moisturizes without adding weight, creating lasting lift, body, and luster.

Alpha Keratin 60ku is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it adds a vitality shot for your hair.
Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.
Artichoke Leaf - Loaded with lipids and protein, it helps seal and strengthen hair's cuticle.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Fragrance: A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.

How to use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo.

Virtue Labs

6-in-1 Style Guard Hairspray

$38.00

This multitasking hairspray not only locks in your style, it protects it. The formula shields against humidity, UV damage and pollution all while maintaining a lightweight texture.

Virtue Labs

Frizz Block Smoothing Spray

$44.00

A weightless spray that creates an impenetrable veil of humidity-blocking, frizz-stopping, moisture-locking mist that protects strands for 72 hours. Created for harsh humid conditions, this alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional anti-frizz sprays. This lightweight mist won’t create build-up or dry out hair, and it’s heat protective up to 450 degrees, leaving hair healthy, silky-soft, and free of frizz for days.

To use:

Towel dry hair. Divide into sections. Shake product well and spray liberally and evenly throughout each section. Blow-dry hair. Heat is required to activate product benefits.

Virtue Labs

6-in-1 Styling Paste

$38.00

Shapes | Nourishes | Holds

Virtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nourishes, protects, and adds shine to hair. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day—and into the next. Our proprietary Alpha Keratin 60ku® strengthens, softens, and smooths, while lightweight polymers create memory and hold, amplifying hair’s natural layers to leave it looking thicker.

Alpha Keratin 60ku^® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Key Ingredients-

100% Natural Bio-Based Styling Polymer: The first all-natural styling polymer.Provides humidity resistant style retention for non-dulling, natural-looking and natural-feeling hold.

Shea Butter: Provides deeply penetrating hydration, adds weightless shine, and protects against the drying effects of heat styling.

Chia Seed-Derived Heat Protection Complex: Retains water in the hair fiber and forms a protective layer to protect against damage from heat styling tools without affecting ability to style.

How To Use-Rub a small amount between palms until translucent. Apply to dry hair to define your desired style.

Virtue Labs

Curl-Defining Gel

$38.00

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you never knew existed.

Alpha Keratin 60ku^® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Key Ingredients -

Shea Butter Ester: Nourishing ester that hydrates curls without weighing them down for optimal natural curl formation.

Selaginella Lepidophylla Extract (“Resurrection Plant” or “Rose of Jericho”): A specialty botanical plant active that
attracts moisture to parched curls to bring them back to life.

Chia and Flaxseed Polysaccharides: Naturally-derived sugars that enhance curl formation and hold.

Fragrance - A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.

How To Use - Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual.

Virtue Labs

Curl Leave-In Butter

$44.00

Virtue® Curl Leave-In Butter is a leave-in cream rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.

Alpha Keratin 60ku^® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Key Ingredients -

Shea Butter, Jojoba Esters & Olive-Derived Esters: A super-hydrating combo that helps to soften hair and provides lightweight moisture without weighing down curls.
Selaginella Lepidophylla Extract: (“Resurrection Plant” or “Rose of Jericho”): A specialty botanical plant active that
attracts moisture to parched curls to bring them back to life.

Multi-faceted UV/Solar Protection Complex: An anti-pollution active that is known to provide color and heat protection

Fragrance -

A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.

Virtue Labs

Recovery Shampoo Travel Size

$15.00

Cleans | Replenishes | Nourishes

A shampoo that rebuilds damaged hair with each use. Recovery Shampoo gently dissolves daily buildup while replenishing vital nutrients to leave hair healthy, soft and supple. Color-safe and ideal for dry, damaged or overworked hair.

Alpha Keratin 60ku^å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Fragrance: A rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.

Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.
Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.
Grapefruit Extract - Loaded with Vitamin C and antioxidants, this fruit star revitalizes the scalp and returns hairÌ¢‰â ‰ã¢s vibrance and shine.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.

Virtue Labs

ColorKick De-Brassing Shampoo

$42.00

ColorKick® De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray. This sulfate-free shampoo is made with our proprietary Alpha Keratin 60ku® protein to heal and strengthen hair. Because it’s free of harsh, stripping ingredients and purple color deposits, the ColorKick De-Brassing Shampoo is a gentle and nourishing option for toning all hair shades.

Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Key Ingredients -

Special Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract, and 100% natural Salicylic Acid from Wintergreen Leaf Extract: Provide subtle, cumulative brightening of yellow tones and rinse away brassiness.
Turmeric Root Extract: Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants, and free radicals.
Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract: Neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/gray hair.

Fragrance - A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.

How To Use - Use 1-2x per week in place of your regular shampoo. Massage into a rich lather. Pair with Virtue Restorative Treatment Mask or your favorite Virtue conditioner.

Virtue Labs

Flourish Density Booster

$48.00

A potent, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. Combining patented Alpha + Gamma Keratins and a Biomimetic Signal Peptide, this product is best for mild to moderate hair thinning and those seeking a natural approach to nourish the scalp and thicken each hair. Color-safe, paraben-free, vegan and gluten-free.

Alpha Keratin 60ku are large, spring-shaped proteins that reinforce the strength of your hair. Gamma Keratins are small globular keratins that provide flexibility. Together, they form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive.

Key Ingredients -

Our Alpha and Gamma Keratin proteins plus:

Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth.

Saccharomyces Lysate: A probiotic yeast extract known to increase oxygenation and help reduce irritation in the scalp.

Larch Wood Extract: Encourages the initiation of the anagen growth phase and, in one double-blind clinical trial, was shown to be more effective than Minoxidil.

Fragrance - A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.

Virtue Labs

Flourish Volumizing Styler

$42.00

Flourish Volumizing Styler is the all-you-need styler for fine, fragile hair. This airy, lightweight, self-foaming formula provides instant body, bounce and hold, creating the illusion of density even in the thinnest parts. Color-safe, paraben-free, vegan and gluten-free.

Alpha Keratin 60ku are large, spring-shaped proteins that reinforce the strength of your hair. Gamma Keratins are small globular keratins that provide flexibility. Together, they form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive.

Key Ingredients -

Our Alpha and Gamma Keratin proteins plus:

Panthenol (Pro-Vitamin B5): Conditions the hair and provides heat protection to preserve the strength and thickness of the hair fiber.

Active Plant Extracts: Helps improve hair strength and thickness while protecting against environmental aggressors

Microalgae Extract: Adds volume and strength to the hair fiber, making hair look and feel revitalized.

Fragrance - A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.

How to Use - Dispense foam into palm and spread between hands. Work through damp hair, starting at the roots to the ends. Style as desired.

Virtue Labs

Flourish Shampoo for Thinning Hair

$42.00

Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo clears scalp irritation and flaking. Color-safe, paraben-free, vegan and gluten-free.

Alpha Keratin 60ku are large, spring-shaped proteins that reinforce the strength of your hair. Gamma Keratins are small globular keratins that provide flexibility. Together, they form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive.

Key Ingredients -

Our Alpha and Gamma Keratin proteins plus:

Sodium Hyaluronate + Red Algae Extract: Provides a sheer “moisture shield” to thicken hair and keep the fibers supple

Rice-based Humectants: Provide lightweight hydration to the hair, plumping and smoothing the shaft without weighing hair down.

Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth

Fragrance - A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.

How to Use - Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with Flourish Conditioner for Thinning Hair.

Virtue Labs

Flourish Conditioner for Thinning Hair

$44.00

Nourishes | Thickens | Detangles

Flourish Conditioner for Thinning Hair is a hair strengthener, hydrator, and detangler all in one. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented Alpha + Gamma Keratins, a highly active Green Tea and Probiotics to leave hair smooth, silky, comb-able and less prone to pulling or breakage. Color-safe, paraben-free, vegan and gluten-free.

Alpha Keratin 60ku are large, spring-shaped proteins that reinforce the strength of your hair. Gamma Keratins are small globular keratins that provide flexibility. Together, they form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive.

Key Ingredients -

Our Alpha and Gamma Keratin proteins plus:

Probiotic Ferment: A microbiome booster known to nourish the scalp, help decrease irritation and support cellular oxygen consumption

Cyperus Plant Root Oil: Enhances softness, shine and combability without adding weight

Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth

Fragrance - A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.

How to Use - Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, use after washing with Flourish Shampoo for Thinning Hair.

Virtue Labs

Volumizing Mousse

$36.00

Thickens | Holds | Adds Body

Virtue^® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku^® with Baobab Seed, this lightweight mousse goes above and beyond volume with staying power: It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts. Color-safe, paraben-free, gluten-free, vegan.

Alpha Keratin 60ku^® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Ingredients-

Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.

Panthenol (Vitamin B5): Improves and repairs the structure of hair, as well as moisturizes and strengthens the hair shaft by penetrating deep into the cuticle, promoting gloss and elasticity.

Amino Acids: Deeply hydrates, adding sheen for a glossy finish.

Hydrolyzed Amaranth Protein: Makes hair softer and silkier.

Free Of:

Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free. Vegan.

Fragrance-

A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright lemon essential oils.

How To Use-

Shake well. Turn can upside down and dispense a small amount of product into palm. Distribute evenly through towel-dried hair from root to tip. Style as desired.

Virtue Labs

Curl Shampoo

$38.00

Hydrates | Nourishes | Repairs

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan.

Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else. Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage.

Ingredients-

Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine, compatibility, and detangling.

Specialty Carob Gum (Ceratonia Siliqua): Forms a sheer film to lock in moisture.

Vegetable-Derived Polymer (from Lond Bean): Facilitates curl formation and definition.

Specialty Rice Protein & Extract with Sunflower Seed Oil: Provide solar protection from the drying and damaging effects of UV rays.

Free Of:

Virtue^® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

Our brand if free of sulfates, parabens, Phthalates, synthetic colors and dyes. Gluten free. Cruelty Free. Vegan.

Fragrance-

A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.

How To Use-

Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results, follow with Virtue® Curl Conditioner.

Virtue Labs

Curl Defining Whip

$36.00

Moisturizes | Smooths | De-frizzes

Virtue^® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku^® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Color-safe, paraben-free, gluten-free, vegan

Alpha Keratin 60ku^®-

Alpha Keratin 60ku^® repairs brittle hair that’s more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns.

Ingredients-

Shea Butter: Nourishes and hydrates curls for optimal curl formation.

Baobab Oil: Rich in Vitamins A, D, E, and F omega-3 oils, this deeply nourishing oil revitalizes damaged hair and protects against moisture loss and the drying elements.

Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.

Linseed Extract: Helps nourish and fortify hair.

Free Of:

Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free. Vegan.

Fragrance-

A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.

How To Use-

Shake well. Turn can upside down and dispense a golf ball–size amount of product into palm. Distribute evenly through damp hair, scrunching from the bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.

Virtue Labs

Curl Conditioner

$40.00

Softens | De-Frizzes | Replenishes

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan.

Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else. It works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage.

Ingredients-

Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine, compatibility, and detangling.

Specialty Carob Gum (Ceratonia Siliqua): Forms a sheer film to lock in moisture.

Vegetable-Derived Polymer (from Lond Bean): Facilitates curl formation and definition.

Specialty Rice Protein & Extract with Sunflower Seed Oil: Provide solar protection from the drying and damaging effects of UV rays.

Free Of:

Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free. Vegan.

Fragrance-

A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.

How To Use-

Apply a generous amount of conditioner between palms and massage into hair, starting from the ends and working your way up toward the root. Distribute conditioner through hair using a wide-tooth comb. Leave on for 2–3 minutes. Rinse thoroughly.

Virtue Labs

Topical Scalp Treatment

$54.00

Soothes | Rebalances | Nourishes

Restore scalp to a healthy state nightly with this highly potent, feather-light serum that goes on easily and absorbs quickly. Our scalp is an incredibly complex ecosystem of hair, skin, oil, and natural flora. It’s also the critical starting point for every hair we grow. Virtue® Topical Scalp Supplement™ is a nightly infusion of nourishment. This highly potent serum floods the scalp and hair with nutrients using pure Alpha Keratin 60ku®, B vitamins, peptides, and prebiotic activity. The result: a healthy scalp for strong, vibrant, and youthful hair.

Use nightly on dry hair. Apply 5–7 drops of serum directly onto scalp, massage, and work through to ends. Absorbs within 2 minutes and will not stain pillow or sheets.

Virtue Labs

Exfoliating Scalp Treatment

$46.00

Detoxifies | Rebalances | Conditions

A light, dual-action whipped crème that detoxifies scalp of build-up and impurities while providing residue-free hair conditioning and scalp balancing. Our scalp is a catchall for accumulated dirt, sebum, and product debris. Virtue® Exfoliating Scalp Treatment is a light, whipped crème that gently lifts dry aged cells from follicles, balances, and conditions without adding residue. Rice beads and fruit enzymes provide dual-action exfoliation; Kalahari melon oil and jojoba oil provide moisture balance; and Alpha Keratin 60ku® repairs hair with each use.

Virtue Labs

Healing Oil

$42.00

Protects | Shines | Mends

Virtue Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful reparative protein in one bottle. Created with all hair types in mind, it's the ultimate multi-tasker, delivering the shine, softness, and moisturizing you'd expect from a hair oil and the damage repair, strengthening, and environmental protection that only our human protein can provide. Healing Oil is formulated with clear oils, never yellow, so it glides on light and clean for a glossy finish that won't alter your color or weigh down your hair.

Alpha Keratin 60ku ® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Ingredients:

Tocopherol: This natural form of vitamin E, a strong antioxidant, helps to neutralize free radicals created from exposure to UV light or pollution.

Tahitian Gardenia Flower Extract: Native to Western Polynesia, this botanical extract is a sacred and age-old remedy used to strengthen weak and damaged hair.

Kalahari Melon Seed Oil: Native to the Kalahari Desert in Southern Africa, the Kalahari Melon is high in antioxidant and hydrating properties, having adapted from its life in a harsh desert habitat. It protects the hair from the damaging effects of environmental aggressors and works to nurture dry, brittle, and damaged hair, shielding it against moisture loss.

Ideal for:

All hair types in need of repair or extra nourishing.
Great for providing protection against damage caused by environmental pollutants.
Safe for color-treated and chemically-treated hair

Virtue Labs

Refresh Dry Shampoo

$32.00

Cleans | Refreshes | Invigorates

Your ultimate reinvigorating pick-me-up for hair in need of a refresh. This invisible, super light formula truly cleanses the hair while it enhances scalp health. It removes oil, sweat, odor and impurities without build-up and revives style with each use. This invisible, clean aerosol spray dispenses as a dry mist that works to soak up excess oils while adding health boosting Alpha Keratin 60ku, leaving hair and scalp refreshed and clean to the touch.

Alpha Keratin 60kuis a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Tapioca Starch: A natural, non-GMO starch with exceptional oil absorption properties. Brushes cleanly from hair.

Kaolin Clay: A highly refined, pure clay that helps remove impurities from hair.

Fragrance: A bright and uplifting blend of essential oils featuring lemon known for energizing hair and scalp blended with floral notes of cedar leaf and frangipani for long-lasting freshness.

How to use: Shake well before using. Hold can 6-8 inches away from hair and spray evenly throughout roots. Massage loosely with fingertips and brush through lightly if desired.

Virtue Labs

Volumizing Primer

$36.00

Builds | Lifts | Sets

A weightless spray formulated to build volume and create the perfect foundation for any style. This light mist works to create memory at the root and architect your style for hold that lasts for days. This unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku protein.

Alpha Keratin 60ku is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Hydrolyzed Wheat Protein: Enhances the appearance and feel of hair. It increases suppleness and facilitates styling while improving gloss/sheen and the texture of hair.

Panthenol (Vitamin B5): This natural B vitamin delivers moisture, softness, and shine.

Hydrolyzed Soy Protein: A protein that helps to improve manageability, condition, and moisturize damaged hair improving its overall healthy appearance.

Fragrance: A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright lemon essential oils.

How to use: Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.

Virtue Labs

Purifying Leave-In Conditioner

$30.00

Detangles | Protects | Nourishes

A lightweight detangling mist that nourishes hair with light conditioners to enhance manageability, reduce flyaways, and shield against environmental damage. Hair is left softer, shinier, and overall healthier - all without any added buildup.

Alpha Keratin 60ku^® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Amino Acids Blend: Helps to nourish the hair.

Benzophenone-4: A light stabilizer that helps to minimize the impact of UV light on hair.

White Horehound Extract: Has a detoxifying effect on hair and helps to neutralize the negative effects of pollutants.

Fragrance: A juicy, refreshing citrus blend with hints of flowers and detoxifying tea. featuring sweet orange and stimulating lemon essential oils for deep cleansing and added shine.

How to use: Spray throughout clean, damp hair, concentrating on the mid-shaft and ends. Do not rinse. Comb through hair to distribute evenly, style as usual.

Virtue Labs

Restorative Treatment Mask

$66.00

Rebuilds | Strengthens | Silkens

A luxurious, deeply hydrating treatment mask with Alpha Keratin 60ku^® actively rehabilitates hair in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down. Hair is transformed with more elasticity, bounce, and youthful vibrancy. This product delivers an immediate and intense hydrating and conditioning boost for silky-soft hair that's reinvigorated with health and nourishment.

Alpha Keratin 60ku^® is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.

Cystoseira Compressa Extract (Brown Algae): This marine active is known to provide intensive repair and helps provide heat protection.

Amaranthus Caudatus Seed Extract (Protein): This plant-based protein can be remarkable for hair, enhancing color, moisture retention and shine. Rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties.

Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.

Cynara Scolymus (Artichoke) Leaf Extract: This natural extract is known to preserve cuticle cohesion and helps protect hair from environmental aggressors.

Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Full Size: 5 oz.

Virtue Labs

Split End Serum

$40.00

Micro-Mends | Fortifies | Seals

The product to put an end to split ends. Split End Serum helps repair and seal broken ends as it protects against future fraying. Color-safe and ideal for absolutely everyone.

Alpha Keratin 60ku^å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Pea Protein Ì¢‰â ‰ÛÏ Packed with phytonutrients, it helps protect hair from daily styling and thermal heat damage.

Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.

Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.

Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Fragrance: A rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.

How to use: Using your fingertips, apply quarter-sized amount to clean, damp or dry hair from mid-shaft to ends. Style as usual.

Virtue Labs

Full Conditioner

$40.00

Conditions | Thickens | Revives

A conditioner that thickens hair with each use. Full Conditioner deeply moisturizes without adding weight, creating lasting lift, body, and luster.

Alpha Keratin 60ku is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it adds a vitality shot for your hair.
Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.
Artichoke Leaf - Loaded with lipids and protein, it helps seal and strengthen hair's cuticle.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Fragrance: A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.

How to use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo.

Virtue Labs

Full Shampoo

$38.00

Cleans | Thickens | Volumizes

A shampoo that creates volume with each use. Full Shampoo dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Color-safe and ideal for fine, flat, and hair that wonÌ¢‰â ‰ã¢t hold style.

Alpha Keratin 60ku^å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair.
Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.
Biotin - A hard working form of Vitamin B, known for boosting strength and shine.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Fragrance: A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.

How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.

Virtue Labs

Smooth Conditioner

$40.00

Hydrates | Silkens | De-Frizzes

A conditioner that eliminates frizz with each use. Smooth Conditioner soothes the hair cuticle and locks out humidity, creating vibrant color and brilliant shine.

Alpha Keratin 60ku^å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair.
Phospholipids - Derived from natural soybeans, they help fight frizz and protect against humidity.
Shea Butter - Rich in essential fatty acids, this South African healer melts into the hair to condition, smooth and soften.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Fragrance: A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.

How to use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo.

Virtue Labs

Smooth Shampoo

$38.00

Cleans | Softens | Shines

A shampoo that cleanses and calms unruly hair with each use. Smooth Shampoo refines and de-frizzes strand by strand, sealing in moisture and shine. Color-safe and ideal for medium-to-thick, harder to manage hair.

Alpha Keratin 60ku is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Fragrance: A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.

Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it's a vitality shot for your hair.
Phospholipids - Derived from natural soybeans, they help fight frizz and protect against humidity.
Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.

Virtue Labs

Recovery Shampoo

$38.00

Cleans | Replenishes | Nourishes

A shampoo that rebuilds damaged hair with each use. Recovery Shampoo gently dissolves daily buildup while replenishing vital nutrients to leave hair healthy, soft and supple. Color-safe and ideal for dry, damaged or overworked hair.

Alpha Keratin 60ku^å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Fragrance: A rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.

Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.
Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.
Grapefruit Extract - Loaded with Vitamin C and antioxidants, this fruit star revitalizes the scalp and returns hairÌ¢‰â ‰ã¢s vibrance and shine.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.

Virtue Labs

6-in-1 Styler

$32.00

Shines | Texturizes | Protects

A universal styling cream that truly does it all. The 6-in1 Styler primes hair and adds softness, shine and light hydration while strengthening, polishing and protecting from heat. Color safe and ideal for absolutely everyone.

Alpha Keratin 60kuis a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

How to Use: Work a quarter-sized amount between hands, and apply to clean, damp or dry hair from mid-shaft to ends.

Ingredients:

Panthenol (Vitamin B5) Ì¢‰â ‰ÛÏ A hair care icon, this natural B vitamin delivers moisture, softness and shine.

Cypress Ì¢‰â ‰ÛÏ Derived from the wood of the Cypress tree, this anti-oxidant rich essential oil is known for its light, soothing hydration.

Strengthening Polymers Ì¢‰â ‰ÛÏ Working like an invisible scaffold, they provide light hold and block out humidity.

Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Virtue Labs

Un-Frizz Cream

$40.00

Smooths | Calms | Transforms

A leave-in treatment cream that instantly transforms your texture. Un-Frizz Cream conditions and smooths hair, eliminating frizz and locking out humidity to keep it that way. Color-safe and ideal for straight to curly, medium to thick, frizz-prone hair.

Alpha Keratin 60ku^å¨ is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.

How to Use: Using your hands, work a quarter-sized amount into clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance your natural texture.

Ingredients:

Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair.

Phospholipids - Derived from natural soybeans, they help fight frizz and lock out humidity

Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster.

Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

4 fl. oz.

Virtue

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