Virtue

A luxurious, deeply hydrating treatment mask with Alpha Keratin 60ku ^® actively rehabilitates hair in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down. Hair is transformed with more elasticity, bounce, and youthful vibrancy. This product delivers an immediate and intense hydrating and conditioning boost for silky-soft hair that's reinvigorated with health and nourishment.

Alpha Keratin 60ku ^® is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.

Cystoseira Compressa Extract (Brown Algae): This marine active is known to provide intensive repair and helps provide heat protection.

Amaranthus Caudatus Seed Extract (Protein): This plant-based protein can be remarkable for hair, enhancing color, moisture retention and shine. Rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties.

Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.

Cynara Scolymus (Artichoke) Leaf Extract: This natural extract is known to preserve cuticle cohesion and helps protect hair from environmental aggressors.

Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

A conditioner that thickens hair with each use. Full Conditioner deeply moisturizes without adding weight, creating lasting lift, body, and luster.

Alpha Keratin 60ku ^® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it’s a vitality shot for your hair.
Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.
Artichoke Leaf – Loaded with lipids and protein, it helps seal and strengthen hair’s cuticle.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Fragrance: A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.

How to use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo.

A shampoo that creates volume with each use. Full Shampoo dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Color-safe and ideal for fine, flat, and hair that won’t hold style.

Alpha Keratin 60ku ^® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it’s a vitality shot for your hair.
Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.
Biotin - A hard working form of Vitamin B, known for boosting strength and shine.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Fragrance: A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.

How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.

A conditioner that eliminates frizz with each use. Smooth Conditioner soothes the hair cuticle and locks out humidity, creating vibrant color and brilliant shine.

Alpha Keratin 60ku ^® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it’s a vitality shot for your hair.
Phospholipids - Derived from natural soybeans, they help fight frizz and protect against humidity.
Shea Butter - Rich in essential fatty acids, this South African healer melts into the hair to condition, smooth and soften.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Fragrance: A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.

How to use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo.

A shampoo that cleanses and calms unruly hair with each use. Smooth Shampoo refines and de-frizzes strand by strand, sealing in moisture and shine. Color-safe and ideal for medium-to-thick, harder to manage hair.

Alpha Keratin 60ku ^® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Fragrance: A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.

Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it’s a vitality shot for your hair.
Phospholipids - Derived from natural soybeans, they help fight frizz and protect against humidity.
Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.

A universal styling cream that truly does it all. The 6-in1 Styler primes hair and adds softness, shine and light hydration while strengthening, polishing and protecting from heat. Color safe and ideal for absolutely everyone.

Alpha Keratin 60ku ^® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

How to Use: Work a quarter-sized amount between hands, and apply to clean, damp or dry hair from mid-shaft to ends.

Ingredients:

Panthenol (Vitamin B5) – A hair care icon, this natural B vitamin delivers moisture, softness and shine.

Cypress – Derived from the wood of the Cypress tree, this anti-oxidant rich essential oil is known for its light, soothing hydration.

Strengthening Polymers – Working like an invisible scaffold, they provide light hold and block out humidity.

Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

A conditioner that reverses damage with each use. Recovery Conditioner helps reconstruct frayed cuticles and brittle ends to restore softness, shine, and manageability. Color-safe and ideal for dry, damaged or overworked hair.

Alpha Keratin 60ku ^® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

How to Use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, pair with your favorite Virtue Shampoo.

Ingredients:

Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.

Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.

Pea Protein - A source of phytonutrients, it protects hair from thermal heat and daily styling damage.

Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Your ultimate reinvigorating pick-me-up for hair in need of a refresh. This invisible, super light formula truly cleanses the hair while it enhances scalp health. It removes oil, sweat, odor and impurities without build-up and revives style with each use. This invisible, clean aerosol spray dispenses as a dry mist that works to soak up excess oils while adding health boosting Alpha Keratin 60ku ^®, leaving hair and scalp refreshed and clean to the touch.

Alpha Keratin 60ku ^® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

A weightless, moisture enhancing mousse that combines our patented Alpha Keratin 60ku ^® with nourishing oils to help hydrate, condition, and define your style. Delivers touchable definition for textured hair. Rich and creamy, this luxurious mousse breaks instantly in hair for a smooth, nourishing feel with added shine. Great for curls and waves alike.

Alpha Keratin 60ku ^® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster.

Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.

Lemon Essential Oil – A nutrient-dense zesty citrus, it revitalizes your scalp and senses.

Free of Parabens, Sulfates, Phthalates, Synthetic Colors & Dyes. Gluten free. Cruelty free.

Fragrance: A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf and bright lemon essential oils.

How to use: Shake bottle well. Dispense a golf ball size dollop of product into palm. Rub hands together and scrunch into towel-dried hair, from ends to roots. Let air dry or diffuse.

A dynamic hairspray with the perfect balance of flexibility and strength. Our Shaping Spray gives touchable hold and soft shine, while blocking frizz, heat, and humidity. Color-safe and ideal for absolutely everyone.

Alpha Keratin 60ku ^® is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.

Pea Protein – A source of phytonutrients, it protects hair from thermal heat and daily styling damage.
Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster.
Panthenol (Vitamin B5) – A hair care icon, this natural B vitamin delivers moisture, softness and shine.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Fragrance: A fresh, verdant citrus blend featuring sweet orange, cypress and elemi essential oils.

How to use: Shake well. Hold 10-12 inches from dry, styled hair, and spray evenly. Reapply as desired.

A lightweight texturizing mist formulated to instantly add shine, natural definition, texture and volume for long-lasting style. This styling spray is designed to enhance beautiful definition and polish your look without making hair sticky or dull. This sheer aerosol mist delivers a boost of touchable texture, while our patented Alpha Keratin 60ku ^® protein helps strands form a flexible bond. The result? Texturized hold with no added weight or stickiness.

Alpha Keratin 60ku ^® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Hydrolyzed Wheat Protein: Helps increase body and facilitates styling while improving sheen and the texture of hair.

Benzophenone-4: A light stabilizer that helps to minimize the impact of UV light on hair.

Panthenol and Aloe Extract: Improves structure of the hair with long lasting moisturizing effects as well as promoting gloss and elasticity.

Fragrance: A bright and multi-faceted blend of citrus and woods (a yin and yang of fragrance for your hair), plus shine-enhancing mandarin and antioxidant-rich Amyris essential oils.

How to use: Shake well before using. Hold can 10 inches from hair and spray evenly through roots to mid-length. For volume and texture, spray on dry hair.

A weightless, invisible volumizing powder formulated to bring an immediate lift to hair and fullness that lasts all day. This product combines our patented Alpha Keratin 60ku ^®with invigorating texture enhancers to bring life to fine, flat hair. A unique spray pump applicator and innovative powder format make it easy to get a quick, targeted root lift and freshen up style whenever and wherever needed.

Alpha Keratin 60ku ^® is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.

Silica Silylate: Offers superior oil absorption.

Hydrated Silica: Adds lift, volume, and texture to hair.

Asiaticoside / Madecassoside: Helps to revitalize hair by neutralizing free radicals.

Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Fragrance: A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf and bright lemon essential oils.

How to use: Hold the applicator 2-4 inches away from dry, clean hair and then pump, directing the powder toward the root wherever volume is desired. Gently tousle with fingertips to add lift and evenly disperse powder.

A lightweight detangling mist that nourishes hair with light conditioners to enhance manageability, reduce flyaways, and shield against environmental damage. Hair is left softer, shinier, and overall healthier - all without any added buildup.

Alpha Keratin 60ku ^® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Amino Acids Blend: Helps to nourish the hair.

Benzophenone-4: A light stabilizer that helps to minimize the impact of UV light on hair.

White Horehound Extract: Has a detoxifying effect on hair and helps to neutralize the negative effects of pollutants.

Fragrance: A juicy, refreshing citrus blend with hints of flowers and detoxifying tea. featuring sweet orange and stimulating lemon essential oils for deep cleansing and added shine.

How to use: Spray throughout clean, damp hair, concentrating on the mid-shaft and ends. Do not rinse. Comb through hair to distribute evenly, style as usual.

The product to put an end to split ends. Split End Serum helps repair and seal broken ends as it protects against future fraying. Color-safe and ideal for absolutely everyone.

Alpha Keratin 60ku ^® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Pea Protein – Packed with phytonutrients, it helps protect hair from daily styling and thermal heat damage.

Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.

Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.

Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

Fragrance: A rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.

How to use: Using your fingertips, apply quarter-sized amount to clean, damp or dry hair from mid-shaft to ends. Style as usual.

A leave-in treatment cream that instantly transforms your texture. Un-Frizz Cream conditions and smooths hair, eliminating frizz and locking out humidity to keep it that way. Color-safe and ideal for straight to curly, medium to thick, frizz-prone hair.

Alpha Keratin 60ku ^® is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.

How to Use: Using your hands, work a quarter-sized amount into clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance your natural texture.

Ingredients:

Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it’s a vitality shot for your hair.

Phospholipids - Derived from natural soybeans, they help fight frizz and lock out humidity

Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster.

Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

4 fl. oz.