Virtue ColorKick Illuminating Mask is a nourishing, hue-enhancing mask that adds radiance and maintains color vibrancy without drying out hair. This mask is designed to protect and maintain hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out. 

Sulfate-Free Molecular Repairing Shampoo for damaged hair.

Deep molecular repairing hair rinse-off serum for damaged hair.

When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement.

But most peptides are too big to be reinjected into the fiber, making damage almost irreversible.

For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fiber.
Once inside, they reform & rebuild the molecular structure of the hair.

For all damaged hair textures, color-treated, lightened & natural hair.

Deep molecular repairing leave-in mask for damaged hair.

When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement.
But most peptides are too big to be reinjected into the fiber, making damage almost irreversible.

For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fiber².
Once inside, they reform & rebuild the molecular structure of the hair³.

For all damaged hair textures, color-treated, lightened & natural hair.

Lightweight nourishment and copper removal. Metal Protector Concentrated Oil is an ultra-nourishing serum oil.

For those who want multi-dimensional hair protection the Metal Detox is a lightweight protective oil that delivers protection from color fading heat and metals allowing you to shield hair in the salon and/or in between salon services.

A lightweight, reparative leave-in styling cream that deeply moisturizes while protecting against harsh metals, UV rays, and heat from styling tools.

Concentrated with 1% Glicoamine, this high protection leave-in cream removes metal in hair and protects it from new particles deposit, to stop breakage & color shift. Wash after wash, metal particles, such as copper, can penetrate your hair fibers.