Regular price
$48.00
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Lightweight moisture replenishing conditioner for curly and very curly hair.
Benefits:
+98% detangled knots*.+80% more smooth/conditioned curls* with no weigh down**. Reduces frizz instantly for 24H*. Protects against humidity*. 2x shinier curls
How to Use:
After Curl Manifesto Bain/Shampoo, apply to wet hair, having removed excess water. Distribute from ends upwards and massage into hair. Leave-in for 3-5 minutes. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Regular price
$42.00
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Ultra-moisturizing post-bleaching procedure shampoo-in-cream for sensitized lightened or highlighted hair.
Benefits:
Shampoo-in-cream deeply moisturizes hair post-bleaching. Cleanses the hair while having the consistency of a mask. Boosts hydration for 51% more conditioned hair* and +65% more hydrated* hair. Strengthens for +87% stronger hair* and super nourishes for 2x shinier hair
How to Use:
Bain Cicaextreme can be used in duo with Bain Ultra-Violet as a first caring shampoo or alone in two applications. Apply to wet hair, massage, add more water, massage again, and rinse thoroughly. Follow with Cicaflash, Masque Ultra-Violet or Masque Cicaextreme if desired.
A lightweight serum that strengthens sensitized post-bleached hair for +91% stronger hair and 2x shinier hair.
How to Use:
Can be used on towel-dried hair before blow-dry or air-dry; as well as on dry hair. Apply 1 to 2 pumps to damp hair and proceed to blow-dry or air-dry. Apply 1 pump to dry hair on lengths and ends.
Regular price
$42.00
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Delicate fortifying shampoo for normal to oily, weakened hair that is prone to falling due to breakage from brushing.
Benefits:
"Silicone-free. Gently removes sebum & pollution particles from scalp and hair. Provides oil-control. Prevents risk of hair-fall due to breakage from brushing. 97% less hair fall due to breakage from brushing*. Awarded by Glamour.com "The Best Pro Shampoo for Damaged Hair" in “The Best Products For Straight Hair of 2020.”
How to Use:
Apply to wet hair. Lather, Rinse, Repeat. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Regular price
$40.00
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Thickens | Holds | Adds Body
Virtue®Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku®with Baobab Seed, this lightweight mousse goes above and beyond volume with staying power: It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts. Color-safe, paraben-free, gluten-free, vegan.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Ingredients-
Baobab Seed Oil:From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
Panthenol (Vitamin B5): Improves and repairs the structure of hair, as well as moisturizes and strengthens the hair shaft by penetrating deep into the cuticle, promoting gloss and elasticity.
Amino Acids: Deeply hydrates, adding sheen for a glossy finish.
Hydrolyzed Amaranth Protein:Makes hair softer and silkier.
Free Of:
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free. Vegan.
Fragrance-
A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright lemon essential oils.
How To Use-
Shake well. Turn can upside down and dispense a small amount of product into palm. Distribute evenly through towel-dried hair from root to tip. Style as desired.
Regular price
$42.00
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Hydrates | Nourishes | Repairs
Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else. Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage.
Ingredients-
Water-Soluble Jojoba Oil:Provides moisture and hydration to enhance shine, compatibility, and detangling.
Specialty Carob Gum (Ceratonia Siliqua):Forms a sheer film to lock in moisture.
Vegetable-Derived Polymer (from Lond Bean):Facilitates curl formation and definition.
Specialty Rice Protein & Extract with Sunflower Seed Oil:Provide solar protection from the drying and damaging effects of UV rays.
Free Of:
Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Our brand if free of sulfates, parabens, Phthalates, synthetic colors and dyes. Gluten free. Cruelty Free. Vegan.
Fragrance-
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
How To Use-
Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results, follow with Virtue® Curl Conditioner.
Regular price
$40.00
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Moisturizes | Smooths | De-frizzes
Virtue®Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku®not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Color-safe, paraben-free, gluten-free, vegan
Alpha Keratin 60ku®-
Alpha Keratin 60ku®repairs brittle hair that’s more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns.
Ingredients-
Shea Butter:Nourishes and hydrates curls for optimal curl formation.
Baobab Oil:Rich in Vitamins A, D, E, and F omega-3 oils, this deeply nourishing oil revitalizes damaged hair and protects against moisture loss and the drying elements.
Chia Seed Extract:Helps provide antioxidant protection from environmental pollutants.
Linseed Extract:Helps nourish and fortify hair.
Free Of:
Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free. Vegan.
Fragrance-
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
How To Use-
Shake well. Turn can upside down and dispense a golf ball–size amount of product into palm. Distribute evenly through damp hair, scrunching from the bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.
Regular price
$44.00
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Softens | De-Frizzes | Replenishes
Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else. It works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage.
Ingredients-
Water-Soluble Jojoba Oil:Provides moisture and hydration to enhance shine, compatibility, and detangling.
Specialty Carob Gum (Ceratonia Siliqua):Forms a sheer film to lock in moisture.
Vegetable-Derived Polymer (from Lond Bean):Facilitates curl formation and definition.
Specialty Rice Protein & Extract with Sunflower Seed Oil:Provide solar protection from the drying and damaging effects of UV rays.
Free Of:
Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free. Vegan.
Fragrance-
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
How To Use-
Apply a generous amount of conditioner between palms and massage into hair, starting from the ends and working your way up toward the root. Distribute conditioner through hair using a wide-tooth comb. Leave on for 2–3 minutes. Rinse thoroughly.
Regular price
$36.00
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Fine fragrance root and hair refreshing dry shampoo for all hair types. Instantly absorbs excess oil on scalp & hair. 24HR long lasting Neroli Oil scented fine fragrance. Fine powder spray for a lightweight touch with a clean feeling. Refresh hair and root at-home + on-the-go. Silicone free. Fresh scent.
Regular price
$58.00
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Soothes | Rebalances | Nourishes
Restore scalp to a healthy state nightly with this highly potent, feather-light serum that goes on easily and absorbs quickly. Our scalp is an incredibly complex ecosystem of hair, skin, oil, and natural flora. It’s also the critical starting point for every hair we grow. Virtue® Topical Scalp Supplement™ is a nightly infusion of nourishment. This highly potent serum floods the scalp and hair with nutrients using pure Alpha Keratin 60ku®, B vitamins, peptides, and prebiotic activity. The result: a healthy scalp for strong, vibrant, and youthful hair.
Use nightly on dry hair. Apply 5–7 drops of serum directly onto scalp, massage, and work through to ends. Absorbs within 2 minutes and will not stain pillow or sheets.
Regular price
$25.00
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Professional root concealer
Temporary root concealer spray to instantly cover greys and lasts 1 shampoo. Your hairdresser will help you pick your perfect shade to blend away grey and show you how to use it for the best result.
Regular price
$44.00
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Smooths | Calms | Transforms
A leave-in treatment cream that instantly transforms your texture. Un-Frizz Cream conditions and smooths hair, eliminating frizz and locking out humidity to keep it that way. Color-safe and ideal for straight to curly, medium to thick, frizz-prone hair.
Alpha Keratin 60ku å¨ is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.
How to Use:Using your hands, work a quarter-sized amount into clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance your natural texture.
Ingredients:
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair.
Phospholipids - Derived from natural soybeans, they help fight frizz and lock out humidity
Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Regular price
$25.00
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Professional root concealer
Temporary root concealer spray to instantly cover greys and lasts 1 shampoo. Your hairdresser will help you pick your perfect shade to blend away grey and show you how to use it for the best results.
Regular price
$62.00
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Strengthening hair mask with Ceramides for all hair types.
Benefits:
Total hair and scalp treatment.
Regenerates and strengthens the hair fiber.
Illuminates shiny hair.
Delivers soft hair.
Creates smooth hair.
On wet hair, apply a quarter size amount of Crème Chronologiste and massage from scalp to ends. Leave in for 5 minutes before rinsing thoroughly.
Pro Tip: Ensure hair is properly wrung before applying the mask as water is the primary barrier to prevent the active ingredients to properly penetrate the hair fiber.
Regular price
$46.00
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Heat protectant with Hyaluronic Acid for all blonde hair types.
Instantly unifies damaged areas of blonde hair.
Creates smooth hair.
Heat protectant with 450 °F thermo-protection.
How To Use
Apply on lengths and ends of damp hair, proceed to blow dry or air dry.
Pro Tip: Cicaplasme can also be used as a night serum, deeply regenerating sensitized hair fibers overnight, for a soft lightweight feeling in the morning.
Regular price
$42.00
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Purple shampoo with Hyaluronic Acid neutralizes brassy hair. 8.5 fl oz.
Benefits:
Instantly neutralizes brassy hair and yellow undertones to maintain cool blonde shades.
Boosts hair color luminosity.
Illuminates blonde hair.
How To Use:
Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralization. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Pro Tip: Use Bain Ultra-Violet to get an instant & powerful shot of anti-brass neutralization. After reaching the desired tone, use Masque Ultra-Violet to maintain & protect your blonde on a weekly basis.