Use code 'GRATEFUL' FOR 25% OFF BEAUTY.
*exclusions apply*
124 products
124 products
Gretta Experiences
Use code 'GRATEFUL' FOR 25% OFF BEAUTY.
*exclusions apply*
124 products
Curl-Defining Gel
Regular price $40.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you never knew existed.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Shea Butter Ester: Nourishing ester that hydrates curls without weighing them down for optimal natural curl formation.
Selaginella Lepidophylla Extract (“Resurrection Plant” or “Rose of Jericho”): A specialty botanical plant active that
attracts moisture to parched curls to bring them back to life.
Chia and Flaxseed Polysaccharides: Naturally-derived sugars that enhance curl formation and hold.
Curl Leave-In Butter
Regular price $46.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Virtue® Curl Leave-In Butter is a leave-in cream rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Shea Butter, Jojoba Esters & Olive-Derived Esters: A super-hydrating combo that helps to soften hair and provides lightweight moisture without weighing down curls.
Selaginella Lepidophylla Extract: (“Resurrection Plant” or “Rose of Jericho”): A specialty botanical plant active that
attracts moisture to parched curls to bring them back to life.
Multi-faceted UV/Solar Protection Complex: An anti-pollution active that is known to provide color and heat protection
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
Curl Manifesto Refresh Absolu Redefining & Restyling Spray
Regular price $46.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Second day curl refreshing spray for coily, curly and very curly hair.
Benefits:
74% more defined curls instantly, humidity shield for instant, 24H, frizz control. Reactivates moisture, shape & shine for 73% more conditioned and 63% more hydrated curls.
How to Use:
Spray and mist through dry hair to reactivate second-day curls after using Curl Manifesto routine on wash day. Air dry. In case of contact with eyes, rinse them immediately and thoroughly.
Curl Manifesto Fondant Hydratation Essentielle Conditioner
Regular price $48.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Benefits:
+98% detangled knots*.+80% more smooth/conditioned curls* with no weigh down**. Reduces frizz instantly for 24H*. Protects against humidity*. 2x shinier curls
How to Use:
After Curl Manifesto Bain/Shampoo, apply to wet hair, having removed excess water. Distribute from ends upwards and massage into hair. Leave-in for 3-5 minutes. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Curl Manifesto Bain Hydration Douceur Shampoo
Regular price $42.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Gentle creamy shampoo for coily, curly, and very curly hair.
Product Benefits:
Cleanses scalp & hair gently to remove all impurities & buildup
How to Use:
Apply to wet hair. Massage. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Blonde Absolu Masque Cicaextreme
Regular price $68.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Intense conditioning post-bleaching procedure hair mask for sensitized lightened or highlighted hair.
Product Benefits:
Deep post-procedure care that is highly conditioning for +85% more conditioned hair, 44% reduction of surface damage in single-use.
How to Use:
Apply to damp hair. Leave in for 5 minutes. Rinse.
Genesis Bain Hydra-Fortifiant
Regular price $42.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Delicate fortifying shampoo for normal to oily, weakened hair that is prone to falling due to breakage from brushing.
Benefits:
"Silicone-free. Gently removes sebum & pollution particles from scalp and hair. Provides oil-control. Prevents risk of hair-fall due to breakage from brushing. 97% less hair fall due to breakage from brushing*. Awarded by Glamour.com "The Best Pro Shampoo for Damaged Hair" in “The Best Products For Straight Hair of 2020.”
How to Use:
Apply to wet hair. Lather, Rinse, Repeat. Rinse thoroughly.
In case of contact with eyes, rinse them immediately and thoroughly.
Volumizing Mousse
Regular price $40.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Thickens | Holds | Adds Body
Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
Panthenol (Vitamin B5): Improves and repairs the structure of hair, as well as moisturizes and strengthens the hair shaft by penetrating deep into the cuticle, promoting gloss and elasticity.
Amino Acids: Deeply hydrates, adding sheen for a glossy finish.
Hydrolyzed Amaranth Protein: Makes hair softer and silkier.
Free Of:
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free. Vegan.
Curl Shampoo
Regular price $42.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Hydrates | Nourishes | Repairs
Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else. Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage.
Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine, compatibility, and detangling.
Specialty Carob Gum (Ceratonia Siliqua): Forms a sheer film to lock in moisture.
Vegetable-Derived Polymer (from Lond Bean): Facilitates curl formation and definition.
Specialty Rice Protein & Extract with Sunflower Seed Oil: Provide solar protection from the drying and damaging effects of UV rays.
Free Of:
Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Our brand if free of sulfates, parabens, Phthalates, synthetic colors and dyes. Gluten free. Cruelty Free. Vegan.
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results, follow with Virtue® Curl Conditioner.
Curl Defining Whip
Regular price $40.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Moisturizes | Smooths | De-frizzes
Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Color-safe, paraben-free, gluten-free, vegan
Alpha Keratin 60ku® repairs brittle hair that’s more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns.
Shea Butter: Nourishes and hydrates curls for optimal curl formation.
Baobab Oil: Rich in Vitamins A, D, E, and F omega-3 oils, this deeply nourishing oil revitalizes damaged hair and protects against moisture loss and the drying elements.
Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.
Linseed Extract: Helps nourish and fortify hair.
Free Of:
Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free. Vegan.
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
Shake well. Turn can upside down and dispense a golf ball–size amount of product into palm. Distribute evenly through damp hair, scrunching from the bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.
Curl Conditioner
Regular price $44.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Softens | De-Frizzes | Replenishes
Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan.
Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine, compatibility, and detangling.
Specialty Carob Gum (Ceratonia Siliqua): Forms a sheer film to lock in moisture.
Vegetable-Derived Polymer (from Lond Bean): Facilitates curl formation and definition.
Specialty Rice Protein & Extract with Sunflower Seed Oil: Provide solar protection from the drying and damaging effects of UV rays.
Free Of:
Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free. Vegan.
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
Apply a generous amount of conditioner between palms and massage into hair, starting from the ends and working your way up toward the root. Distribute conditioner through hair using a wide-tooth comb. Leave on for 2–3 minutes. Rinse thoroughly.
Genesis Bain Nutri-Fortifiant Shampoo
Regular price $42.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Fortifying shampoo for normal to dry, weakened hair that is prone to falling due to breakage from brushing.
Fresh Affair Dry Shampoo
Regular price $36.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Fine fragrance root and hair refreshing dry shampoo for all hair types. Instantly absorbs excess oil on scalp & hair. 24HR long lasting Neroli Oil scented fine fragrance. Fine powder spray for a lightweight touch with a clean feeling. Refresh hair and root at-home + on-the-go. Silicone free. Fresh scent.
Un-Frizz Cream
Regular price $44.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Smooths | Calms | Transforms
A leave-in treatment cream that instantly transforms your texture. Un-Frizz Cream conditions and smooths hair, eliminating frizz and locking out humidity to keep it that way. Color-safe and ideal for straight to curly, medium to thick, frizz-prone hair.
Alpha Keratin 60ku å¨ is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.
How to Use: Using your hands, work a quarter-sized amount into clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance your natural texture.
Ingredients:
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair.
Phospholipids - Derived from natural soybeans, they help fight frizz and lock out humidity
Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
4 fl. oz.
Resistance Sérum Extentioniste Scalp & Hair Serum
Regular price $60.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Strengthening scalp and hair serum for stronger fiber from the roots.
Supports healthy hair lengths. Soothing texture for itchy scalp. Essential nutrition for healthy hair.
Nutritive Masque Magistral Hair Mask
Regular price $58.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Resistance Extentioniste Thermique Blow Dry Primer
Regular price $46.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Extend your limits even further with blow dry gel cream for healthy-looking lengths.
Genesis Fondant Renforcateur Conditioner
Regular price $48.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Lightweight fortifying conditioner for weakened hair that is prone to falling due to breakage from brushing. For daily use.
Hair Touch Up - Auburn
Regular price $25.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Professional root concealer
Temporary root concealer spray to instantly cover greys and lasts 1 shampoo. Your hairdresser will help you pick your perfect shade to blend away grey and show you how to use it for the best results.
Discipline Fluidissime Anti Frizz Spray
Regular price $46.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Hair-smoothing thermal anti-frizz protection spray for unruly or curly hair.
Benefits:
How To Use:
Chronologiste Hair Mask
Regular price $62.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Strengthening hair mask with Ceramides for all hair types.
Benefits:
Blonde Absolu Cicaplasme Hair Primer
Regular price $46.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Heat protectant with Hyaluronic Acid for all blonde hair types.
How To Use
Blonde Absolu Bain Ultra-Violet Purple Shampoo
Regular price $42.00 Save Liquid error (snippets/product-template line 120): Computation results in '-Infinity'%Purple shampoo with Hyaluronic Acid neutralizes brassy hair. 8.5 fl oz.
Benefits:
How To Use:
Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralization. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Pro Tip: Use Bain Ultra-Violet to get an instant & powerful shot of anti-brass neutralization. After reaching the desired tone, use Masque Ultra-Violet to maintain & protect your blonde on a weekly basis.