Regular price
$40.00
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Volumizes | Adds Texture | Shines
A lightweight texturizing mist formulated to instantly add shine, natural definition, texture and volume for long-lasting style. This styling spray is designed to enhance beautiful definition and polish your look without making hair sticky or dull. This sheer aerosol mist delivers a boost of touchable texture, while our patented Alpha Keratin 60ku ® protein helps strands form a flexible bond. The result? Texturized hold with no added weight or stickiness.
Alpha Keratin 60ku ® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Hydrolyzed Wheat Protein: Helps increase body and facilitates styling while improving sheen and the texture of hair.
Benzophenone-4: A light stabilizer that helps to minimize the impact of UV light on hair.
Panthenol and Aloe Extract: Improves structure of the hair with long lasting moisturizing effects as well as promoting gloss and elasticity.
Fragrance: A bright and multi-faceted blend of citrus and woods (a yin and yang of fragrance for your hair), plus shine-enhancing mandarin and antioxidant-rich Amyris essential oils.
How to use: Shake well before using. Hold can 10 inches from hair and spray evenly through roots to mid-length. For volume and texture, spray on dry hair.
Regular price
$40.00
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Thickens | Holds | Adds Body
Virtue®Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku®with Baobab Seed, this lightweight mousse goes above and beyond volume with staying power: It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts. Color-safe, paraben-free, gluten-free, vegan.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Ingredients-
Baobab Seed Oil:From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
Panthenol (Vitamin B5): Improves and repairs the structure of hair, as well as moisturizes and strengthens the hair shaft by penetrating deep into the cuticle, promoting gloss and elasticity.
Amino Acids: Deeply hydrates, adding sheen for a glossy finish.
Hydrolyzed Amaranth Protein:Makes hair softer and silkier.
Free Of:
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free. Vegan.
Fragrance-
A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright lemon essential oils.
How To Use-
Shake well. Turn can upside down and dispense a small amount of product into palm. Distribute evenly through towel-dried hair from root to tip. Style as desired.
Regular price
$40.00
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Shapes | Nourishes | Holds
Virtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nourishes, protects, and adds shine to hair. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day—and into the next. Our proprietary Alpha Keratin 60ku® strengthens, softens, and smooths, while lightweight polymers create memory and hold, amplifying hair’s natural layers to leave it looking thicker.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Key Ingredients-
100% Natural Bio-Based Styling Polymer:The first all-natural styling polymer.Provides humidity resistant style retention for non-dulling, natural-looking and natural-feeling hold.
Shea Butter:Provides deeply penetrating hydration, adds weightless shine, and protects against the drying effects of heat styling.
Chia Seed-Derived Heat Protection Complex:Retains water in the hair fiber and forms a protective layer to protect against damage from heat styling tools without affecting ability to style.
How To Use-Rub a small amount between palms until translucent. Apply to dry hair to define your desired style.
Regular price
$40.00
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Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you never knew existed.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Key Ingredients -
Shea Butter Ester: Nourishing ester that hydrates curls without weighing them down for optimal natural curl formation.
Selaginella Lepidophylla Extract (“Resurrection Plant” or “Rose of Jericho”): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life.
Chia and Flaxseed Polysaccharides: Naturally-derived sugars that enhance curl formation and hold.
Fragrance - A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
How To Use - Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual.
Regular price
$40.00
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Moisturizes | Smooths | De-frizzes
Virtue®Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku®not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Color-safe, paraben-free, gluten-free, vegan
Alpha Keratin 60ku®-
Alpha Keratin 60ku®repairs brittle hair that’s more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns.
Ingredients-
Shea Butter:Nourishes and hydrates curls for optimal curl formation.
Baobab Oil:Rich in Vitamins A, D, E, and F omega-3 oils, this deeply nourishing oil revitalizes damaged hair and protects against moisture loss and the drying elements.
Chia Seed Extract:Helps provide antioxidant protection from environmental pollutants.
Linseed Extract:Helps nourish and fortify hair.
Free Of:
Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free. Vegan.
Fragrance-
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
How To Use-
Shake well. Turn can upside down and dispense a golf ball–size amount of product into palm. Distribute evenly through damp hair, scrunching from the bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.
Regular price
$40.00
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A #GrettaGirl is an #EveryGirl, and that means YOU! If you'd like to rally behind our team and support us during this uncertain time, one way you can so do is with the purchase of our G Team Beanie.
This black acrylic knit beanie with an embroidered G Team logo is the perfect accessory for undone hair and cozy quarantine attire. Snap a photo of yourself in your beanie, share on your preferred social media platform, and tag us @grettacolebeauty and @grettaluxe (you can bet we'll be sharing your snap all over)!
Back to Basics. Pixie is new this season in a ultra-soft cotton jersey. This classic baby tee has a shrunken fit and features a crew neck and short sleeves.
Regular price
$39.00
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Deep molecular repairing leave-in mask for damaged hair.
Repairs & protects hair. Heat protection up to 230°C*.
When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement. But most peptides are too big to be reinjected into the fiber, making damage almost irreversible.
For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fiber². Once inside, they reform & rebuild the molecular structure of the hair³.
For all damaged hair textures, color-treated, lightened & natural hair.
Regular price
$39.00
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Lightweight nourishment and copper removal. Metal Protector Concentrated Oil is an ultra-nourishing serum oil.
For those who want multi-dimensional hair protection the Metal Detox is a lightweight protective oil that delivers protection from color fading heat and metals allowing you to shield hair in the salon and/or in between salon services.
Regular price
$39.00
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L’Oréal Professional Serie Expert Curl Expression Anti-Build Up Cleansing Shampoo has your back on your deep-cleansing days, gently removing excess product buildup without stripping hair of natural oils. Containing 2% Glycerin to help deliver lasting hydration, Urea H to help protect weakened curls, and Hibiscus Seed to help add moisture, strength, and softness, the expansive L’Oréal Professional Curl Expression family of products aims to supercharge curls and coils with exactly what they need to thrive: hydration and strength. Anti-Build Up Cleansing Shampoo provides this necessary moisture as it gently eliminates product buildup and impurities, leaving hair purified, strong, and hydrated.
The Modal Rib Sleeveless Turtleneck is the perfect single layer base. It features a featherweight construction, with a meticulously measured fit. Crafted from Micro-Modal yarn, made in Peru on a machine used only by ATM for an inimitably soft feel. It is the ultimate everyday basic that molds to the body like a second skin.
Regular price
$38.00
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Product Benefits
Revitalizes signs of aging hair and scalp. Gently removes impurities from scalp and hair fiber. Reveals stronger hair.* Nourishes and moisturizes hair. *Instrumental test after Bain + Masque.
How to Use
Use after the Pré-Cleanse Régénérant. Apply on wet hair, massage. Rinse. Follow with Masque Intense Régénérant.
Metal Detox Anti-Metal High Protection Leave-In Cream
Regular price
$36.00
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A lightweight, reparative leave-in styling cream that deeply moisturizes while protecting against harsh metals, UV rays, and heat from styling tools.
Concentrated with 1% Glicoamine, this high protection leave-in cream removes metal in hair and protects it from new particles deposit, to stop breakage & color shift. Wash after wash, metal particles, such as copper, can penetrate your hair fibers.
Regular price
$36.00
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Fine fragrance root and hair refreshing dry shampoo for all hair types. Instantly absorbs excess oil on scalp & hair. 24HR long lasting Neroli Oil scented fine fragrance. Fine powder spray for a lightweight touch with a clean feeling. Refresh hair and root at-home + on-the-go. Silicone free. Fresh scent.
Regular price
$36.00
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The professional formula contains resveratrol, a powerful anti-oxidant inspired by skincare. L'oreal Vitamino Color Professional Shampoo Hair color appears brighter, more radiant and shiny and hair feels lighter, more manageable and soft to touch. For Color hair.
Regular price
$36.00
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This rich, reparative hair mask instantly smooths damaged hair for an overall appearance of healthy hair. Infused with gold quinoa and protein, hair is nourished with the essential nutrients it lacks.
Key Benefits:
Instantly repairs damaged hair and split ends
Adds shine
Smooths flyaways
Nourish your hair with L'Oreal Professionnel Absolut Repair Gold Quinoa + Protein Instant Resurfacing Masque.
Regular price
$36.00
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Infused with gold quinoa and wheat protein, this professional strength formula immediately restructures damaged hair. Featuring an ultra-creamy formula, this conditioner nourishes damaged hair fibers.
Regular price
$36.00
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Ideal for long hair suffering from thin ends, this strand-strengthening masque revitalizes hair for a gorgeous appearance. Formulated with Filler A-100 and amino acids to strengthen hair while thickening and resurfacing the hair follicle, L'Oreal Professional Pro Longer Lengths Renewing Masque reduces split ends and renews hair length.
Regular price
$36.00
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This resurfacing and illuminating shampoo is enriched with acai berry extract to deeply nourish and smooth blonde hair. The gentle cleansing formula enhances multidimensional shine. Maintain your blonde hair with L'Oreal Professional Blondifier Gloss Shampoo.
Regular price
$36.00
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Long hair requires special care. Meet the L'Oreal Professionnel Pro Longer Lengths range, designed to reduce the appearance of split ends. Featuring Filler-A100 and amino acid, this reparative conditioner penetrates the hair fiber to support and thicken ends.
Regular price
$36.00
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Designed for hair with thinning ends, this L'Oreal Professionnel Pro-Longer Lengths Renewing Shampoo works to reduce breakage for a more youthful-looking head of hair. Formulated with amino acids and Filler A-100 to thicken and resurface the hair fiber, this smoothing shampoo promotes a visibly healthier head of hair.
Regular price
$36.00
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Containing 2% Glycerin to help deliver lasting hydration, Urea H to help protect weakened curls, and Hibiscus Seed to help add moisture, strength, and softness, the expansive L’Oréal Professional Curl Expression family of products aims to supercharge curls and coils with exactly what they need to thrive: hydration and strength. Curls Reviver Spray takes this hydration-plus-strength formula and spins it as the ultimate curl pick-me-up, ready for use when you want to remove curl friction, take volume down, give curls shiny lasting definition, boost lazy curls midday, take coils to their natural formation, or squash frizz.
Regular price
$36.00
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Shines | Texturizes | Protects
A universal styling cream that truly does it all. The 6-in1 Styler primes hair and adds softness, shine and light hydration while strengthening, polishing and protecting from heat. Color safe and ideal for absolutely everyone.
Alpha Keratin 60kuis a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
How to Use: Work a quarter-sized amount between hands, and apply to clean, damp or dry hair from mid-shaft to ends.
Ingredients:
Panthenol (Vitamin B5)Ì¢‰â ‰ÛÏ A hair care icon, this natural B vitamin delivers moisture, softness and shine.
CypressÌ¢‰â ‰ÛÏ Derived from the wood of the Cypress tree, this anti-oxidant rich essential oil is known for its light, soothing hydration.
Strengthening PolymersÌ¢‰â ‰ÛÏ Working like an invisible scaffold, they provide light hold and block out humidity.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Leaves my hair smooth and shiny. Smells great- a little goes a long way. This is my second bottle.
Virtue Labs
Refresh Dry Shampoo
Regular price
$36.00
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Cleans | Refreshes | Invigorates
Your ultimate reinvigorating pick-me-up for hair in need of a refresh. This invisible, super light formula truly cleanses the hair while it enhances scalp health. It removes oil, sweat, odor and impurities without build-up and revives style with each use. This invisible, clean aerosol spray dispenses as a dry mist that works to soak up excess oils while adding health boosting Alpha Keratin 60ku, leaving hair and scalp refreshed and clean to the touch.
Alpha Keratin 60kuis a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Tapioca Starch: A natural, non-GMO starch with exceptional oil absorption properties. Brushes cleanly from hair.
Kaolin Clay: A highly refined, pure clay that helps remove impurities from hair.
Fragrance: A bright and uplifting blend of essential oils featuring lemon known for energizing hair and scalp blended with floral notes of cedar leaf and frangipani for long-lasting freshness.
How to use: Shake well before using. Hold can 6-8 inches away from hair and spray evenly throughout roots. Massage loosely with fingertips and brush through lightly if desired.
Kérastase
Elixir Ultime Le Bain Shampoo
Regular price
$36.00
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Versatile nourishing oil shampoo that provides ultimate shine and hair nourishment.
What it is:A hydrating shampoo enriched with a unique precious oil blend to nourish, smooth, and enhance shine in dry hair.
Regular price
$35.50
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This deep purple shampoo is ideal for those with platinum blonde, white or silver hair. Enriched with magnesium and anti-yellowing agents, this formula eliminates warm, brassy tones to tone and prolong the appearance of color-treated hair.
Regular price
$34.00
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2 X Bond Repair Concentrate (15ml)
Their innovative spray-on hair treatment delivers deep, lasting repair for chemical, thermal, and mechanical damage. Its acid-free, patented formula actively rebonds hair’s structure. The formula continues to diffuse repair through each strand for hours after application using their Biodiffusion technology. Use 1-2 times per week to restore softer, stronger, healthier hair.
Regular price
$34.00
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Curls in need of a little extra hold? The unique cream-in-gel formula of L’Oréal Professionnel Serie Expert Curl Expression Definition Activator Gel lends the perfect amount of strong hold while keeping curls and coils soft, supple, and full of bounce. Designed so you can define your curl pattern from root to end and re-active limp curls and coils, this smart gel gives each twist and curve the perfect, frizz-free definition while infusing hair with the hydration and strength it craves. Containing 2% Glycerin to help deliver lasting hydration, Urea H to help protect weakened curls, and Hibiscus Seed to help add moisture, strength, and softness, the expansive L’Oréal Professionnel Curl Expression family of products aims to supercharge curls and coils with exactly what they need to thrive: hydration and strength. This activator gel’s innovative cream-in-gel formula combines the care of a cream with the stronger hold of gel to enhance curl and coil definition without crunch.
Regular price
$34.00
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Detangles | Protects | Nourishes
A lightweight detangling mist that nourishes hair with light conditioners to enhance manageability, reduce flyaways, and shield against environmental damage. Hair is left softer, shinier, and overall healthier - all without any added buildup.
Alpha Keratin 60ku ® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Amino Acids Blend:Helps to nourish the hair.
Benzophenone-4:A light stabilizer that helps to minimize the impact of UV light on hair.
White Horehound Extract:Has a detoxifying effect on hair and helps to neutralize the negative effects of pollutants.
Fragrance: A juicy, refreshing citrus blend with hints of flowers and detoxifying tea. featuring sweet orange and stimulating lemon essential oils for deep cleansing and added shine.
How to use: Spray throughout clean, damp hair, concentrating on the mid-shaft and ends. Do not rinse. Comb through hair to distribute evenly, style as usual.
Regular price
$33.00
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If your hair is looking dull and your color is losing its post-salon vibrancy, it may be the metals in your water taking a toll on your hair. L’Oreal Professional Serie Expert Metal Detox is here to help. This two-step system is designed to detoxify hair and neutralize metals trapped inside the hair fiber to protect the vibrancy of your hair color, while maintaining the softness and nourishment you love.
Curl Expression Long Lasting Moisturizer Leave-In Cream
Regular price
$33.00
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Containing 2% Glycerin to help deliver lasting hydration, Urea H to help protect weakened curls, and Hibiscus Seed to help add moisture, strength, and softness, the expansive L’Oréal Professional Curl Expression family of products aims to supercharge curls and coils with exactly what they need to thrive: hydration and strength. Focusing on addressing extreme dehydration, Long Lasting Moisturizer Leave-in Cream imbues hair with 2x more hydration* and locks it in, leaving hair feeling instantly silkier and sealed, as well as stronger and more fortified.
Regular price
$33.00
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L’Oréal Professional Serie Expert Curl Expression 10-in1 Cream-in-Mousse leaves hair feeling silky soft and looking as bouncy as ever, plus, offers 10 benefits in 1 application! From deeply hydrating curls and coils, to adding shiny definition to protecting delicate curls against breakage-causing friction to offering heat-protection up to 450°F, this leave-in formula truly gives curly hair types the goods. The beauty of this soft-hold, multifunction mousse: You can work it into multiple styling routines; the options are endless.