Beauty

Cleans | Replenishes | Nourishes

A shampoo that rebuilds damaged hair with each use. Recovery Shampoo gently dissolves daily buildup while replenishing vital nutrients to leave hair healthy, soft and supple. Color-safe and ideal for dry, damaged or overworked hair.

Alpha Keratin 60ku ^å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Fragrance: A rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.

Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.
Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.
Grapefruit Extract - Loaded with Vitamin C and antioxidants, this fruit star revitalizes the scalp and returns hairÌ¢‰â ‰ã¢s vibrance and shine.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.

Hydrates | Softens | Renews

Cleans | Thickens | Volumizes

Conditions | Thickens | Revives

Designed for hair with thinning ends, this L'Oreal Professionnel Pro-Longer Lengths Renewing Shampoo works to reduce breakage for a more youthful-looking head of hair. Formulated with amino acids and Filler A-100 to thicken and resurface the hair fiber, this smoothing shampoo promotes a visibly healthier head of hair.

This conditoiner uses resveratrol to promote shine in color-treated hair for a radiant look.

Key Features:

• Provides up to eight weeks of color protection
• Minimizes frizz and static
• Makes hair easier to detangle

The professional formula contains resveratrol, a powerful anti-oxidant inspired by skincare. L'oreal Vitamino Color Professional Shampoo Hair color appears brighter, more radiant and shiny and hair feels lighter, more manageable and soft to touch. For Color hair.

Fortified with acai polyphenols from the acai berry, this lightweight conditioner was designed to nourish and smooth blonde hair. Plus, it counteracts brassiness and warmth for an improved blonde color.

This resurfacing and illuminating shampoo is enriched with acai berry extract to deeply nourish and smooth blonde hair. The gentle cleansing formula enhances multidimensional shine. Maintain your blonde hair with L'Oreal Professional Blondifier Gloss Shampoo.

Infused with gold quinoa and wheat protein, this professional strength formula immediately restructures damaged hair. Featuring an ultra-creamy formula, this conditioner nourishes damaged hair fibers.

Infused with gold quinoa and wheat protein, this professional strength formula immediately restructures damaged hair. Featuring an ultra-creamy formula, this conditioner nourishes damaged hair fibers.

If your hair is looking dull and your color is losing its post-salon vibrancy, it may be the metals in your water taking a toll on your hair. L’Oreal Professional Serie Expert Metal Detox is here to help. This two-step system is designed to detoxify hair and neutralize metals trapped inside the hair fiber to protect the vibrancy of your hair color, while maintaining the softness and nourishment you love.

The L'Oréal Professional Metal Detox anti-deposit protector mask protects the fiber from particle deposits after any color, balayage or lightening service. It maintains color vibrancy with intense shine.

Hair is instantly smoother, softer & more nourished. This internationally patented technology is enriched with Glicoamine a molecule small enough to penetrate and neutralize metal inside the fiber.For optimal results, use your Metal Detox in-salon service to prevent new metal deposits.

A weightless spray that creates an impenetrable veil of humidity-blocking, frizz-stopping, moisture-locking mist that protects strands for 72 hours. Created for harsh humid conditions, this alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional anti-frizz sprays. This lightweight mist won’t create build-up or dry out hair, and it’s heat protective up to 450 degrees, leaving hair healthy, silky-soft, and free of frizz for days.

To use:

Towel dry hair. Divide into sections. Shake product well and spray liberally and evenly throughout each section. Blow-dry hair. Heat is required to activate product benefits.

This high shine hair gloss strengthens and seals the surface of the hair fiber to protect color and leave a high-shine finish. Bring the professional salon DNA to your at-home routine and extend the life of your stunning post-salon hair color. When the formula mixes with water, it transforms into a luxurious, creamy texture that fully coats and protects the hair.

Features lactic acid to gently exfoliate and seal the hair surface and centella asiatica, a flowering plant with soothing and recovery properties.

HOW TO USE:

After cleansing with a Chroma Absolu Shampoo, apply to mid-lengths and ends until saturated. Note: Do not apply to the scalp. Apply 1 dose for fine hair, or two 2 doses for thick or long hair. When this liquid formula mixes with water, it transforms into a creamy, rich texture. Leave on for 1-2 minutes and rinse thoroughly. Avoid irritated skin or eye areas.