Regular price
$45.00
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Protects | Shines | Mends
Virtue Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful reparative protein in one bottle. Created with all hair types in mind, it's the ultimate multi-tasker, delivering the shine, softness, and moisturizing you'd expect from a hair oil and the damage repair, strengthening, and environmental protection that only our human protein can provide. Healing Oil is formulated with clear oils, never yellow, so it glides on light and clean for a glossy finish that won't alter your color or weigh down your hair.
Alpha Keratin 60ku ® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Ingredients:
Tocopherol:This natural form of vitamin E, a strong antioxidant, helps to neutralize free radicals created from exposure to UV light or pollution.
Tahitian Gardenia Flower Extract:Native to Western Polynesia, this botanical extract is a sacred and age-old remedy used to strengthen weak and damaged hair.
Kalahari Melon Seed Oil:Native to the Kalahari Desert in Southern Africa, the Kalahari Melon is high in antioxidant and hydrating properties, having adapted from its life in a harsh desert habitat. It protects the hair from the damaging effects of environmental aggressors and works to nurture dry, brittle, and damaged hair, shielding it against moisture loss.
Ideal for:
All hair types in need of repair or extra nourishing.
Great for providing protection against damage caused by environmental pollutants.
Safe for color-treated and chemically-treated hair
Regular price
$25.00
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Professional root concealer
Temporary root concealer spray to instantly cover greys and lasts 1 shampoo. Your hairdresser will help you pick your perfect shade to blend away grey and show you how to use it for the best result.
Regular price
$25.00
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Professional root concealer
Temporary root concealer spray to instantly cover greys and lasts 1 shampoo. Your hairdresser will help you pick your perfect shade to blend away grey and show you how to use it for the best result.
Regular price
$25.00
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Professional root concealer
Temporary root concealer spray to instantly cover greys and lasts 1 shampoo. Your hairdresser will help you pick your perfect shade to blend away grey and show you how to use it for the best result.
Regular price
$25.00
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Professional root concealer
Temporary root concealer spray to instantly cover greys and lasts 1 shampoo. Your hairdresser will help you pick your perfect shade to blend away grey and show you how to use it for the best results.
Regular price
$25.00
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Professional root concealer
Temporary root concealer spray to instantly cover greys and lasts 1 shampoo. Your hairdresser will help you pick your perfect shade to blend away grey and show you how to use it for the best results.
Regular price
$46.00
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Leave-in treatment for hair nourishment.
Benefits:
85% less hair breakage from blow dry
Nourishes the hair fiber.
Creates smooth hair.
Illuminates shiny hair.
Heat protectant with 450 °F thermo-protection.
How to use: Apply a quarter-size amount of Nectar Thermique blowdry primer to towel-dried hair. Detangle with a comb, but do not rinse. Blowdry, then heat style as usual to achieve desired look.
Regular price
$68.00
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Hair-smoothing moisturizing mask for frizzy or curly hair.
Benefits:
Heat protectant prevents blow dry damage.
Creates soft hair.
Controls frizzy hair and smooths flyaways
How To Use:
Apply Maskeratine Hair Mask to damp, cleansed hair from roots to ends. Massage into the hair fiber and spread on the scalp for greater root control. Leave in for 5 minutes then rinse thoroughly and follow with appropriate primer(s).
Pro Tip: Ensure hair is properly wrung before application of the mask as water is the primary barrier preventing active ingredients to properly penetrate the hair fiber.
Regular price
$48.00
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Hair conditioner with Lipids for frizzy or curly hair.
BENEFITS
Delivers soft hair.
Creates smooth hair.
Illuminates shiny hair.
Awarded Latina Magazine's Beauty Awards 2016.
How To Use
Apply a quarter-size amount Fondant Fluidealiste to wet hair on the mid-lengths and ends, distributing evenly. Leave on for 2-3 minutes and rinse thoroughly.
Regular price
$46.00
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Thickening hair mousse with Hyaluronic Acid for thinning hair.
Benefits:
Improves hair texture.
Creates thick hair.
Illuminates shiny hair.
Leaves a soft touch for a sensitive scalp.
How to use:
Shake well before use. Apply an orange size amount of Densimorphose ® hair mousse to towel dried hair. Distribute the mousse from roots to ends with a comb. Blow dry and style for desired look.
Regular price
$68.00
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Masque Densite was designed to treat medium to coarse hair in loss of density. Its combination of active ingredients hydrates and gives resilience and plumpness to the hair, while compensating surface irregularities and restoring uniformity at the root. These actions texturize and give substance and strength to the hair, leaving it regenerated from root to tip, for smoothness and lightness. Hair looks fuller with more body.
Regular price
$62.00
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Strengthening hair mask with Ceramides for all hair types.
Benefits:
Total hair and scalp treatment.
Regenerates and strengthens the hair fiber.
Illuminates shiny hair.
Delivers soft hair.
Creates smooth hair.
On wet hair, apply a quarter size amount of Crème Chronologiste and massage from scalp to ends. Leave in for 5 minutes before rinsing thoroughly.
Pro Tip: Ensure hair is properly wrung before applying the mask as water is the primary barrier to prevent the active ingredients to properly penetrate the hair fiber.
Regular price
$46.00
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Soin-Gommage Rénovateur is a scalp exfoliator designed as a purifying and deep cleansing solution to detoxify the scalp and fiber before the shampoo. Its unique combination of active ingredients activates and stimulates microcirculation of the scalp, boosting the shampoo's efficacy for an immediate purifying effect and a lightweight end-result.
Regular price
$46.00
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Heat protectant with Hyaluronic Acid for all blonde hair types.
Instantly unifies damaged areas of blonde hair.
Creates smooth hair.
Heat protectant with 450 °F thermo-protection.
How To Use
Apply on lengths and ends of damp hair, proceed to blow dry or air dry.
Pro Tip: Cicaplasme can also be used as a night serum, deeply regenerating sensitized hair fibers overnight, for a soft lightweight feeling in the morning.
Regular price
$68.00
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Purple hair mask with Hyaluronic Acid neutralizes brassy hair.
Benefits:
Illuminates cool blonde hair for even brightness.
Neutralizes brassy hair and yellow undertones for flawless blonde hair.
Deeply nourishes the hair fiber.
How To Use:
Apply to shampooed and towel-dried hair. Massage through lengths and ends. Leave on for 3-5 minutes, or longer depending on desired degree of neutralization. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Pro Tip: Use Bain Ultra-Violet to get an instant & powerful shot of anti-brass. After reaching the desired tone, use Masque Ultra-Violet to maintain & protect your blonde on a weekly basis. Your hairdresser can advice you on how long you should leave the Masque Ultra-Violet, to achieve your desired tone.
Regular price
$42.00
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Shampoo with Hyaluronic Acid for all blonde hair types.
Benefits:
Intensely hydrates hair fiber.
Removes impurities and hair build-up for healthy hair.
Illuminates naturally shiny hair.
How To Use
Apply to wet hair. Massage. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Pro Tip: Use this shampoo as a daily wash or alternating with Bain Ultra-Violet for a gentler cleanse while still neutralizing unwanted brassiness and yellowing.
Regular price
$42.00
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Purple shampoo with Hyaluronic Acid neutralizes brassy hair. 8.5 fl oz.
Benefits:
Instantly neutralizes brassy hair and yellow undertones to maintain cool blonde shades.
Boosts hair color luminosity.
Illuminates blonde hair.
How To Use:
Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralization. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Pro Tip: Use Bain Ultra-Violet to get an instant & powerful shot of anti-brass neutralization. After reaching the desired tone, use Masque Ultra-Violet to maintain & protect your blonde on a weekly basis.
Elixir Ultime L'Huile Original Beautifying Hair Oil
Regular price
$52.00
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BENEFITS
Creates super shiny hair.
Revives the hair's strength.
Delivers optimal hair nourishment.
How To Use
Apply 2-4 pumps depending on hair length throughout lengths and ends of dry or towel-dried hair. Style as desired.
Multi-use oil may be applied the following ways:
Pre-Cleanse: Apply to brushed hair and rinse out before applying shampoo to remove impurities
Pre-Blow Dry: Apply to towel-dried hair and blow dry as normal for additional protection
Finishing: Work into the ends of the hair to control frizz, smooth and style
Touch-up: Apply a drop to ends throughout the day for a touch of shine as needed
Pro Tip: Consider applying the Elixir Ultime hair oil to hands first to ensure for the most even distribution. Pump your oil into the palm of your hand, rub hands together then run fingers like a comb through and down the lengths to spread evenly along the hair. Using hands to apply your oil also helps you better evaluate how much product to use.
Regular price
$36.00
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Cleans | Refreshes | Invigorates
Your ultimate reinvigorating pick-me-up for hair in need of a refresh. This invisible, super light formula truly cleanses the hair while it enhances scalp health. It removes oil, sweat, odor and impurities without build-up and revives style with each use. This invisible, clean aerosol spray dispenses as a dry mist that works to soak up excess oils while adding health boosting Alpha Keratin 60ku, leaving hair and scalp refreshed and clean to the touch.
Alpha Keratin 60kuis a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Tapioca Starch: A natural, non-GMO starch with exceptional oil absorption properties. Brushes cleanly from hair.
Kaolin Clay: A highly refined, pure clay that helps remove impurities from hair.
Fragrance: A bright and uplifting blend of essential oils featuring lemon known for energizing hair and scalp blended with floral notes of cedar leaf and frangipani for long-lasting freshness.
How to use: Shake well before using. Hold can 6-8 inches away from hair and spray evenly throughout roots. Massage loosely with fingertips and brush through lightly if desired.
Virtue Labs
Texturizing Spray
Regular price
$40.00
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Volumizes | Adds Texture | Shines
A lightweight texturizing mist formulated to instantly add shine, natural definition, texture and volume for long-lasting style. This styling spray is designed to enhance beautiful definition and polish your look without making hair sticky or dull. This sheer aerosol mist delivers a boost of touchable texture, while our patented Alpha Keratin 60ku ® protein helps strands form a flexible bond. The result? Texturized hold with no added weight or stickiness.
Alpha Keratin 60ku ® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Hydrolyzed Wheat Protein: Helps increase body and facilitates styling while improving sheen and the texture of hair.
Benzophenone-4: A light stabilizer that helps to minimize the impact of UV light on hair.
Panthenol and Aloe Extract: Improves structure of the hair with long lasting moisturizing effects as well as promoting gloss and elasticity.
Fragrance: A bright and multi-faceted blend of citrus and woods (a yin and yang of fragrance for your hair), plus shine-enhancing mandarin and antioxidant-rich Amyris essential oils.
How to use: Shake well before using. Hold can 10 inches from hair and spray evenly through roots to mid-length. For volume and texture, spray on dry hair.
Regular price
$34.00
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Detangles | Protects | Nourishes
A lightweight detangling mist that nourishes hair with light conditioners to enhance manageability, reduce flyaways, and shield against environmental damage. Hair is left softer, shinier, and overall healthier - all without any added buildup.
Alpha Keratin 60ku ® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Amino Acids Blend:Helps to nourish the hair.
Benzophenone-4:A light stabilizer that helps to minimize the impact of UV light on hair.
White Horehound Extract:Has a detoxifying effect on hair and helps to neutralize the negative effects of pollutants.
Fragrance: A juicy, refreshing citrus blend with hints of flowers and detoxifying tea. featuring sweet orange and stimulating lemon essential oils for deep cleansing and added shine.
How to use: Spray throughout clean, damp hair, concentrating on the mid-shaft and ends. Do not rinse. Comb through hair to distribute evenly, style as usual.
Regular price
$70.00
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Rebuilds | Strengthens | Silkens
A luxurious, deeply hydrating treatment mask with Alpha Keratin 60ku ®actively rehabilitates hair in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down. Hair is transformed with more elasticity, bounce, and youthful vibrancy. This product delivers an immediate and intense hydrating and conditioning boost for silky-soft hair that's reinvigorated with health and nourishment.
Alpha Keratin 60ku ® is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.
Cystoseira Compressa Extract (Brown Algae): This marine active is known to provide intensive repair and helps provide heat protection.
Amaranthus Caudatus Seed Extract (Protein): This plant-based protein can be remarkable for hair, enhancing color, moisture retention and shine. Rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties.
Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
Cynara Scolymus (Artichoke) Leaf Extract: This natural extract is known to preserve cuticle cohesion and helps protect hair from environmental aggressors.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Regular price
$44.00
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Conditions | Thickens | Revives
A conditioner that thickens hair with each use. Full Conditioner deeply moisturizes without adding weight, creating lasting lift, body, and luster.
Alpha Keratin 60ku is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it adds a vitality shot for your hair. Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine. Artichoke Leaf - Loaded with lipids and protein, it helps seal and strengthen hair's cuticle. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Fragrance: A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.
How to use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo.
Ordered my shampoo of choice. Virtue Full shampoo and conditioner. Everything came as ordered , would do again. Gretta and Co. the best!
Virtue Labs
Full Shampoo
Regular price
$42.00
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Cleans | Thickens | Volumizes
A shampoo that creates volume with each use. Full Shampoo dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Color-safe and ideal for fine, flat, and hair that wonÌ¢‰â ‰ã¢t hold style.
Alpha Keratin 60ku å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair. Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine. Biotin - A hard working form of Vitamin B, known for boosting strength and shine. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Fragrance: A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.
How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Regular price
$44.00
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Hydrates | Silkens | De-Frizzes
A conditioner that eliminates frizz with each use. Smooth Conditioner soothes the hair cuticle and locks out humidity, creating vibrant color and brilliant shine.
Alpha Keratin 60ku å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair. Phospholipids - Derived from natural soybeans, they help fight frizz and protect against humidity. Shea Butter - Rich in essential fatty acids, this South African healer melts into the hair to condition, smooth and soften. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Fragrance: A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.
How to use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo.
Regular price
$42.00
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Cleans | Softens | Shines
A shampoo that cleanses and calms unruly hair with each use. Smooth Shampoo refines and de-frizzes strand by strand, sealing in moisture and shine. Color-safe and ideal for medium-to-thick, harder to manage hair.
Alpha Keratin 60ku is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Fragrance: A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it's a vitality shot for your hair. Phospholipids - Derived from natural soybeans, they help fight frizz and protect against humidity. Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Virtue Labs
Recovery Shampoo
Regular price
$42.00
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Cleans | Replenishes | Nourishes
A shampoo that rebuilds damaged hair with each use. Recovery Shampoo gently dissolves daily buildup while replenishing vital nutrients to leave hair healthy, soft and supple. Color-safe and ideal for dry, damaged or overworked hair.
Alpha Keratin 60ku å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Fragrance: A rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.
Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine. Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair. Grapefruit Extract - Loaded with Vitamin C and antioxidants, this fruit star revitalizes the scalp and returns hairÌ¢‰â ‰ã¢s vibrance and shine. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Virtue Labs
6-in-1 Styler
Regular price
$36.00
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Shines | Texturizes | Protects
A universal styling cream that truly does it all. The 6-in1 Styler primes hair and adds softness, shine and light hydration while strengthening, polishing and protecting from heat. Color safe and ideal for absolutely everyone.
Alpha Keratin 60kuis a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
How to Use: Work a quarter-sized amount between hands, and apply to clean, damp or dry hair from mid-shaft to ends.
Ingredients:
Panthenol (Vitamin B5)Ì¢‰â ‰ÛÏ A hair care icon, this natural B vitamin delivers moisture, softness and shine.
CypressÌ¢‰â ‰ÛÏ Derived from the wood of the Cypress tree, this anti-oxidant rich essential oil is known for its light, soothing hydration.
Strengthening PolymersÌ¢‰â ‰ÛÏ Working like an invisible scaffold, they provide light hold and block out humidity.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Leaves my hair smooth and shiny. Smells great- a little goes a long way. This is my second bottle.
Virtue Labs
Un-Frizz Cream
Regular price
$44.00
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Smooths | Calms | Transforms
A leave-in treatment cream that instantly transforms your texture. Un-Frizz Cream conditions and smooths hair, eliminating frizz and locking out humidity to keep it that way. Color-safe and ideal for straight to curly, medium to thick, frizz-prone hair.
Alpha Keratin 60ku å¨ is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.
How to Use:Using your hands, work a quarter-sized amount into clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance your natural texture.
Ingredients:
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair.
Phospholipids - Derived from natural soybeans, they help fight frizz and lock out humidity
Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Regular price
$32.00
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Detoxifies | Resets | Clarifies
A weekly clarifying shampoo formulated to provide a deep clean and whisk away the impurities that can weigh down hair and make it lifeless. Formulated with our revolutionary damage repairing protein Alpha Keratin 60ku ®, this Purifying Shampoo is a rejuvenating must-have product that resets and detoxifies your hair, leaving both hair and scalp feeling refreshed and revived.
Alpha Keratin 60ku ® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
How to use: Using a quarter-sized amount of shampoo, add a splash of water and work into a lather between palms. Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well. Follow with conditioner.
Ingredients:
Charcoal Powder: Extracts oil and impurities for removal during shampooing.
Hops Extract: Provides a purifying and astringent effect on scalp.
Coconut Fatty Acid Blend: A blend of gentle cleansers derived from coconut oil that also have moisturizing benefits.