Regular price
$62.00
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Strengthening hair mask with Ceramides for all hair types.
Benefits:
Total hair and scalp treatment.
Regenerates and strengthens the hair fiber.
Illuminates shiny hair.
Delivers soft hair.
Creates smooth hair.
On wet hair, apply a quarter size amount of Crème Chronologiste and massage from scalp to ends. Leave in for 5 minutes before rinsing thoroughly.
Pro Tip: Ensure hair is properly wrung before applying the mask as water is the primary barrier to prevent the active ingredients to properly penetrate the hair fiber.
Regular price
$46.00
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Heat protectant with Hyaluronic Acid for all blonde hair types.
Instantly unifies damaged areas of blonde hair.
Creates smooth hair.
Heat protectant with 450 °F thermo-protection.
How To Use
Apply on lengths and ends of damp hair, proceed to blow dry or air dry.
Pro Tip: Cicaplasme can also be used as a night serum, deeply regenerating sensitized hair fibers overnight, for a soft lightweight feeling in the morning.
Regular price
$42.00
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Purple shampoo with Hyaluronic Acid neutralizes brassy hair. 8.5 fl oz.
Benefits:
Instantly neutralizes brassy hair and yellow undertones to maintain cool blonde shades.
Boosts hair color luminosity.
Illuminates blonde hair.
How To Use:
Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralization. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Pro Tip: Use Bain Ultra-Violet to get an instant & powerful shot of anti-brass neutralization. After reaching the desired tone, use Masque Ultra-Violet to maintain & protect your blonde on a weekly basis.
Regular price
$44.00
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Smooths | Calms | Transforms
A leave-in treatment cream that instantly transforms your texture. Un-Frizz Cream conditions and smooths hair, eliminating frizz and locking out humidity to keep it that way. Color-safe and ideal for straight to curly, medium to thick, frizz-prone hair.
Alpha Keratin 60ku å¨ is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.
How to Use:Using your hands, work a quarter-sized amount into clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance your natural texture.
Ingredients:
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair.
Phospholipids - Derived from natural soybeans, they help fight frizz and lock out humidity
Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Regular price
$46.00
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Sulfate-Free Molecular Repairing Shampoo for damaged hair.
Repairs & strengthens hair. + 86% smoothness. For all damaged hair.
When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement. But most peptides are too big to be reinjected into the fiber, making damage almost irreversible.
For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fiber. Once inside, they reform & rebuild the molecular structure of the hair.
For all damaged hair textures, color-treated, lightened & natural hair.
When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement.
But most peptides are too big to be reinjected into the fiber, making damage almost irreversible.
For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fiber. Once inside, they reform & rebuild the molecular structure of the hair.
For all damaged hair textures, color-treated, lightened & natural hair.
Regular price
$39.00
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Deep molecular repairing leave-in mask for damaged hair.
Repairs & protects hair. Heat protection up to 230°C*.
When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement. But most peptides are too big to be reinjected into the fiber, making damage almost irreversible.
For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fiber². Once inside, they reform & rebuild the molecular structure of the hair³.
For all damaged hair textures, color-treated, lightened & natural hair.
Regular price
$26.00
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Achieve bouncy, defined curls with this gel and cream duo that gives hair a soft-touch. Give hair protection against humidity and add definition without crunch.
Regular price
$21.50
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This mask uses antioxidant resveratrol to protect the vibrancy of color-treated hair. The formula also strengthens hair fibers and gently clears away impurities.
Metal Detox Anti-Metal High Protection Leave-In Cream
Regular price
$36.00
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A lightweight, reparative leave-in styling cream that deeply moisturizes while protecting against harsh metals, UV rays, and heat from styling tools.
Concentrated with 1% Glicoamine, this high protection leave-in cream removes metal in hair and protects it from new particles deposit, to stop breakage & color shift. Wash after wash, metal particles, such as copper, can penetrate your hair fibers.
Regular price
$40.00
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a light blend of exotic perfumes and natural essences layered with rose absolute, infused in a hypo-allergenic sponge to cleanse, exfoliate and moisturize the skin.
paraben, sulfate, phthalate, phosphate & gluten free. microbead free. cruelty free. recyclable packaging.eu compliant. made in the u.s.a.
Regular price
$80.00
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A thickening, brow-boosting serum that borrows the best growth-supporting ingredients including Virtue's award-winning patented Alpha Keratin 60ku Clinical protein, plus stimulating plant-based extracts and high-performing peptides for fuller, lusher, healthier brows and fewer uneven patches. Dermatologist tested. Non-Irritating. This product is an unscented lightweight serum that glides on softly with a quick dry-down.
Regular price
$36.00
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This rich, reparative hair mask instantly smooths damaged hair for an overall appearance of healthy hair. Infused with gold quinoa and protein, hair is nourished with the essential nutrients it lacks.
Key Benefits:
Instantly repairs damaged hair and split ends
Adds shine
Smooths flyaways
Nourish your hair with L'Oreal Professionnel Absolut Repair Gold Quinoa + Protein Instant Resurfacing Masque.
Regular price
$17.00
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Cleans | Softens | Shines
A shampoo that cleanses and calms unruly hair with each use. Smooth Shampoo refines and de-frizzes strand by strand, sealing in moisture and shine. Color-safe and ideal for medium-to-thick, harder to manage hair.
Alpha Keratin 60ku is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Fragrance: A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair. Phospholipids - Derived from natural soybeans, they help fight frizz and protect against humidity. Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Regular price
$18.00
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Hydrates | Silkens | De-Frizzes
A conditioner that eliminates frizz with each use. Smooth Conditioner soothes the hair cuticle and locks out humidity, creating vibrant color and brilliant shine.
Alpha Keratin 60kuå¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair. Phospholipids - Derived from natural soybeans, they help fight frizz and protect against humidity. Shea Butter - Rich in essential fatty acids, this South African healer melts into the hair to condition, smooth and soften. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Fragrance: A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.
How to use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo.
Regular price
$17.00
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Cleans | Replenishes | Nourishes
A shampoo that rebuilds damaged hair with each use. Recovery Shampoo gently dissolves daily buildup while replenishing vital nutrients to leave hair healthy, soft and supple. Color-safe and ideal for dry, damaged or overworked hair.
Alpha Keratin 60ku å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Fragrance: A rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.
Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine. Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair. Grapefruit Extract - Loaded with Vitamin C and antioxidants, this fruit star revitalizes the scalp and returns hairÌ¢‰â ‰ã¢s vibrance and shine. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Regular price
$18.00
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Hydrates | Softens | Renews
A conditioner that reverses damage with each use. Recovery Conditioner helps reconstruct frayed cuticles and brittle ends to restore softness, shine, and manageability. Color-safe and ideal for dry, damaged or overworked hair.
Alpha Keratin 60kuå¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
How to Use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, pair with your favorite Virtue Shampoo.
Ingredients:
Hydrolyzed Quinoa- A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.
Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.
Pea Protein- A source of phytonutrients, it protects hair from thermal heat and daily styling damage.
Regular price
$17.00
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Cleans | Thickens | Volumizes
A shampoo that creates volume with each use. Full Shampoo dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Color-safe and ideal for fine, flat, and hair that wonÌ¢‰â ‰ã¢t hold style.
Alpha Keratin 60kuå¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair. Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine. Biotin - A hard working form of Vitamin B, known for boosting strength and shine. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Fragrance: A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.
How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Regular price
$18.00
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Conditions | Thickens | Revives
A conditioner that thickens hair with each use. Full Conditioner deeply moisturizes without adding weight, creating lasting lift, body, and luster.
Alpha Keratin 60ku is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it adds a vitality shot for your hair. Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine. Artichoke Leaf - Loaded with lipids and protein, it helps seal and strengthen hair's cuticle. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Fragrance: A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.
How to use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo.
Regular price
$36.00
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Long hair requires special care. Meet the L'Oreal Professionnel Pro Longer Lengths range, designed to reduce the appearance of split ends. Featuring Filler-A100 and amino acid, this reparative conditioner penetrates the hair fiber to support and thicken ends.
Regular price
$25.00
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Don't let the gray scare you away! Take action with this root touch-up spray. A root-touch up designed with a fine nozzle to cover gray growth with maximum coverage. Formulated with make-up pigments to blend seamlessly in the hair. Just spray away and watch the magic happen! Great for in-between salon visits. Washes out in your next shampoo. Available in 7 shades.
Regular price
$34.00
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Curls in need of a little extra hold? The unique cream-in-gel formula of L’Oréal Professionnel Serie Expert Curl Expression Definition Activator Gel lends the perfect amount of strong hold while keeping curls and coils soft, supple, and full of bounce. Designed so you can define your curl pattern from root to end and re-active limp curls and coils, this smart gel gives each twist and curve the perfect, frizz-free definition while infusing hair with the hydration and strength it craves. Containing 2% Glycerin to help deliver lasting hydration, Urea H to help protect weakened curls, and Hibiscus Seed to help add moisture, strength, and softness, the expansive L’Oréal Professionnel Curl Expression family of products aims to supercharge curls and coils with exactly what they need to thrive: hydration and strength. This activator gel’s innovative cream-in-gel formula combines the care of a cream with the stronger hold of gel to enhance curl and coil definition without crunch.
Regular price
$36.00
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The professional formula contains resveratrol, a powerful anti-oxidant inspired by skincare. L'oreal Vitamino Color Professional Shampoo Hair color appears brighter, more radiant and shiny and hair feels lighter, more manageable and soft to touch. For Color hair.
Regular price
$29.00
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L'Oréal Professionnel TecniArt Liss Control Gel-Cream is a styling cream with a gel consistency that works to control frizz and keep rebellious hair disciplined. Suitable for all hair types but particularly for unruly hair, this product will make the hair more manageable by softening the fiber to eliminate and prevent frizz. Moreover, the hair will be shinier and with a healthy and disciplined appearance. It is particularly beneficial for curly and thick hair types as it also controls volume. Furthermore, this cream will create a protective coat on the hair with UV filters and humidity control. The UV filters grant adequate protection against damage caused by sun exposure and free radicals. Therefore, the hair will be soft and disciplined regardless of the weather. Lastly, the formula will not add any weight to the hair ensure a lightweight finish, full of movement.
Regular price
$35.50
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This deep purple shampoo is ideal for those with platinum blonde, white or silver hair. Enriched with magnesium and anti-yellowing agents, this formula eliminates warm, brassy tones to tone and prolong the appearance of color-treated hair.
Regular price
$23.00
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This primer spray offers 10 different benefits to color-treated hair, including improved shine, greater softness, prolonged radiance and more. It can be used before or after hair coloring for instant benefits and enhanced color results.
Regular price
$29.00
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Made for long hair, this blow dry cream improves the appearance of split ends. Designed to provide a lightweight texture, it plumps and fills strands from the inside to promote a healthier head of hair.
Regular price
$41.50
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This nourishing hair mask replenishes and smooths fibers of each and every strand for revitalized shine and radiance. Hair is left lustrous and stronger with salon-quality results.