Regular price
$68.00
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This luxurious hair mask deeply hydrates and strengthens the hair fiber while protecting hair color and preventing color fading. The indulgent formula is ideal for medium to thick hair types and leaves hair softer, smoother, and with a high shine finish.
Features amino acid to reinforce weak hair and rebuild the fiber from the inside out and centella asiatica, a flowering plant with soothing and recovery properties.
HOW TO USE:
After cleansing with a Chroma Absolu Shampoo, apply the equivalent of a dime-sized amount on mid-lengths and ends, avoiding roots to ensure lightweight volume. Massage for better penetration. Leave in for 5 minutes. Emulsify and rinse thoroughly.
Regular price
$42.00
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This sulfate-free shampoo gently cleanses, hydrates hair, protects color, and prevents color fading. The richer formula is designed for medium to thick hair types to provide deeper nourishment and protection from frizz.
Featuring lactic acid to gently exfoliate and seal the hair surface and centella asiatica, a flowering plant with soothing and recovery properties.
HOW TO USE:
Wet hair before applying a quarter-sized amount of shampoo. Add water and emulsify. Rinse thoroughly. Repeat. The second lather will produce a more abundant foam which will help cleanse lengths all the way to the ends. Rinse thoroughly. Follow with a Chroma Absolu Conditioner, Mask or the High Shine Gloss.
Regular price
$50.00
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A potent, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. Combining patented Alpha + Gamma Keratins and a Biomimetic Signal Peptide, this product is best for mild to moderate hair thinning and those seeking a natural approach to nourish the scalp and thicken each hair. Color-safe, paraben-free, vegan and gluten-free.
Alpha Keratin 60ku are large, spring-shaped proteins that reinforce the strength of your hair. Gamma Keratins are small globular keratins that provide flexibility. Together, they form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive.
Key Ingredients -
Our Alpha and Gamma Keratin proteins plus:
Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth.
Saccharomyces Lysate: A probiotic yeast extract known to increase oxygenation and help reduce irritation in the scalp.
Larch Wood Extract: Encourages the initiation of the anagen growth phase and, in one double-blind clinical trial, was shown to be more effective than Minoxidil.
Fragrance - A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.
Regular price
$45.00
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Protects | Shines | Mends
Virtue Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful reparative protein in one bottle. Created with all hair types in mind, it's the ultimate multi-tasker, delivering the shine, softness, and moisturizing you'd expect from a hair oil and the damage repair, strengthening, and environmental protection that only our human protein can provide. Healing Oil is formulated with clear oils, never yellow, so it glides on light and clean for a glossy finish that won't alter your color or weigh down your hair.
Alpha Keratin 60ku ® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Ingredients:
Tocopherol:This natural form of vitamin E, a strong antioxidant, helps to neutralize free radicals created from exposure to UV light or pollution.
Tahitian Gardenia Flower Extract:Native to Western Polynesia, this botanical extract is a sacred and age-old remedy used to strengthen weak and damaged hair.
Kalahari Melon Seed Oil:Native to the Kalahari Desert in Southern Africa, the Kalahari Melon is high in antioxidant and hydrating properties, having adapted from its life in a harsh desert habitat. It protects the hair from the damaging effects of environmental aggressors and works to nurture dry, brittle, and damaged hair, shielding it against moisture loss.
Ideal for:
All hair types in need of repair or extra nourishing.
Great for providing protection against damage caused by environmental pollutants.
Safe for color-treated and chemically-treated hair
Regular price
$44.00
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Conditions | Thickens | Revives
A conditioner that thickens hair with each use. Full Conditioner deeply moisturizes without adding weight, creating lasting lift, body, and luster.
Alpha Keratin 60ku is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it adds a vitality shot for your hair. Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine. Artichoke Leaf - Loaded with lipids and protein, it helps seal and strengthen hair's cuticle. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Fragrance: A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.
How to use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo.
Ordered my shampoo of choice. Virtue Full shampoo and conditioner. Everything came as ordered , would do again. Gretta and Co. the best!
Virtue Labs
Recovery Shampoo
Regular price
$42.00
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Cleans | Replenishes | Nourishes
A shampoo that rebuilds damaged hair with each use. Recovery Shampoo gently dissolves daily buildup while replenishing vital nutrients to leave hair healthy, soft and supple. Color-safe and ideal for dry, damaged or overworked hair.
Alpha Keratin 60ku å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Fragrance: A rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.
Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine. Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair. Grapefruit Extract - Loaded with Vitamin C and antioxidants, this fruit star revitalizes the scalp and returns hairÌ¢‰â ‰ã¢s vibrance and shine. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Kérastase
Densifique Masque Densité
Regular price
$68.00
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Masque Densite was designed to treat medium to coarse hair in loss of density. Its combination of active ingredients hydrates and gives resilience and plumpness to the hair, while compensating surface irregularities and restoring uniformity at the root. These actions texturize and give substance and strength to the hair, leaving it regenerated from root to tip, for smoothness and lightness. Hair looks fuller with more body.
Regular price
$46.00
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Thickening hair mousse with Hyaluronic Acid for thinning hair.
Benefits:
Improves hair texture.
Creates thick hair.
Illuminates shiny hair.
Leaves a soft touch for a sensitive scalp.
How to use:
Shake well before use. Apply an orange size amount of Densimorphose ® hair mousse to towel dried hair. Distribute the mousse from roots to ends with a comb. Blow dry and style for desired look.
Regular price
$34.00
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Detangles | Protects | Nourishes
A lightweight detangling mist that nourishes hair with light conditioners to enhance manageability, reduce flyaways, and shield against environmental damage. Hair is left softer, shinier, and overall healthier - all without any added buildup.
Alpha Keratin 60ku ® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Amino Acids Blend:Helps to nourish the hair.
Benzophenone-4:A light stabilizer that helps to minimize the impact of UV light on hair.
White Horehound Extract:Has a detoxifying effect on hair and helps to neutralize the negative effects of pollutants.
Fragrance: A juicy, refreshing citrus blend with hints of flowers and detoxifying tea. featuring sweet orange and stimulating lemon essential oils for deep cleansing and added shine.
How to use: Spray throughout clean, damp hair, concentrating on the mid-shaft and ends. Do not rinse. Comb through hair to distribute evenly, style as usual.
Regular price
$46.00
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This frizz-reducing leave-in hair treatment hydrates and protects the hair fiber from external aggressors. The antioxidant-rich formula smoothes, softens, and provides up to 450-degree heat protection.
Features lactic acid to gently exfoliate and seal the hair surface and centella asiatica, a flowering plant with soothing and recovery properties.
HOW TO USE:
On towel-dried hair, apply 6 to 10 sprays, depending on the lengths and thickness of the hair. Spread down to tips, then comb to evenly distribute the product. Proceed to blow-dry or air dry.
Transporting said essentials in an oversized leather carryall positively dripping in elegant, subtly contrasting fringe. Peek inside at the double-open pocket and wide zippered pocket. The sturdy leather straps are just right for shoulder-slinging or hand-toting, depending on your mood.
Reusable cotton dust bag included.
Measurements: Height 12”, Width 17”, Base 6”, Handle drop 10”
Loved the shoe 👟 sad it had to be returned shoelace was cut 😫other then that I loved the shoe 😊
Virtue Labs
Flourish Volumizing Styler
Regular price
$42.00
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Flourish Volumizing Styler is the all-you-need styler for fine, fragile hair. This airy, lightweight, self-foaming formula provides instant body, bounce and hold, creating the illusion of density even in the thinnest parts. Color-safe, paraben-free, vegan and gluten-free.
Alpha Keratin 60ku are large, spring-shaped proteins that reinforce the strength of your hair. Gamma Keratins are small globular keratins that provide flexibility. Together, they form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive.
Key Ingredients -
Our Alpha and Gamma Keratin proteins plus:
Panthenol (Pro-Vitamin B5): Conditions the hair and provides heat protection to preserve the strength and thickness of the hair fiber.
Active Plant Extracts: Helps improve hair strength and thickness while protecting against environmental aggressors
Microalgae Extract:Adds volume and strength to the hair fiber, making hair look and feel revitalized.
Fragrance - A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.
How to Use - Dispense foam into palm and spread between hands. Work through damp hair, starting at the roots to the ends. Style as desired.
Regular price
$44.00
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Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo clears scalp irritation and flaking. Color-safe, paraben-free, vegan and gluten-free.
Alpha Keratin 60ku are large, spring-shaped proteins that reinforce the strength of your hair. Gamma Keratins are small globular keratins that provide flexibility. Together, they form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive.
Key Ingredients -
Our Alpha and Gamma Keratin proteins plus:
Sodium Hyaluronate + Red Algae Extract: Provides a sheer “moisture shield” to thicken hair and keep the fibers supple
Rice-based Humectants: Provide lightweight hydration to the hair, plumping and smoothing the shaft without weighing hair down.
Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth
Fragrance - A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.
How to Use - Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with Flourish Conditioner for Thinning Hair.
Regular price
$46.00
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Nourishes | Thickens | Detangles
Flourish Conditioner for Thinning Hair is a hair strengthener, hydrator, and detangler all in one. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented Alpha + Gamma Keratins, a highly active Green Tea and Probiotics to leave hair smooth, silky, comb-able and less prone to pulling or breakage. Color-safe, paraben-free, vegan and gluten-free.
Alpha Keratin 60ku are large, spring-shaped proteins that reinforce the strength of your hair. Gamma Keratins are small globular keratins that provide flexibility. Together, they form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive.
Key Ingredients -
Our Alpha and Gamma Keratin proteins plus:
Probiotic Ferment: A microbiome booster known to nourish the scalp, help decrease irritation and support cellular oxygen consumption
Cyperus Plant Root Oil: Enhances softness, shine and combability without adding weight
Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth
Fragrance - A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.
How to Use - Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, use after washing with Flourish Shampoo for Thinning Hair.
Regular price
$1,895.00
Sale price
$1,137.00
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Final Sale
The Embossed Dia Day Bag is crafted in dark blue croc-embossed leather to a structured, square silhouette with a curved front flap and gusseted interior. Features a brass half-dome push-lock closure and tonal topstitching. Comes with a detachable and adjustable shoulder strap and can be carried as a clutch. Contrast black handpainted edges. Interior zip pocket.
Regular price
$40.00
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Thickens | Holds | Adds Body
Virtue®Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku®with Baobab Seed, this lightweight mousse goes above and beyond volume with staying power: It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts. Color-safe, paraben-free, gluten-free, vegan.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Ingredients-
Baobab Seed Oil:From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
Panthenol (Vitamin B5): Improves and repairs the structure of hair, as well as moisturizes and strengthens the hair shaft by penetrating deep into the cuticle, promoting gloss and elasticity.
Amino Acids: Deeply hydrates, adding sheen for a glossy finish.
Hydrolyzed Amaranth Protein:Makes hair softer and silkier.
Free Of:
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free. Vegan.
Fragrance-
A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright lemon essential oils.
How To Use-
Shake well. Turn can upside down and dispense a small amount of product into palm. Distribute evenly through towel-dried hair from root to tip. Style as desired.
Regular price
$36.00
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Fine fragrance root and hair refreshing dry shampoo for all hair types. Instantly absorbs excess oil on scalp & hair. 24HR long lasting Neroli Oil scented fine fragrance. Fine powder spray for a lightweight touch with a clean feeling. Refresh hair and root at-home + on-the-go. Silicone free. Fresh scent.
Regular price
$62.00
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Strengthening hair mask with Ceramides for all hair types.
Benefits:
Total hair and scalp treatment.
Regenerates and strengthens the hair fiber.
Illuminates shiny hair.
Delivers soft hair.
Creates smooth hair.
On wet hair, apply a quarter size amount of Crème Chronologiste and massage from scalp to ends. Leave in for 5 minutes before rinsing thoroughly.
Pro Tip: Ensure hair is properly wrung before applying the mask as water is the primary barrier to prevent the active ingredients to properly penetrate the hair fiber.
Regular price
$44.00
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Smooths | Calms | Transforms
A leave-in treatment cream that instantly transforms your texture. Un-Frizz Cream conditions and smooths hair, eliminating frizz and locking out humidity to keep it that way. Color-safe and ideal for straight to curly, medium to thick, frizz-prone hair.
Alpha Keratin 60ku å¨ is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.
How to Use:Using your hands, work a quarter-sized amount into clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance your natural texture.
Ingredients:
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair.
Phospholipids - Derived from natural soybeans, they help fight frizz and lock out humidity
Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.