Regular price
$31.00
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Fortified with acai polyphenols from the acai berry, this lightweight conditioner was designed to nourish and smooth blonde hair. Plus, it counteracts brassiness and warmth for an improved blonde color.
Regular price
$36.00
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This resurfacing and illuminating shampoo is enriched with acai berry extract to deeply nourish and smooth blonde hair. The gentle cleansing formula enhances multidimensional shine. Maintain your blonde hair with L'Oreal Professional Blondifier Gloss Shampoo.
Regular price
$29.00
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Infused with gold quinoa and wheat protein, this professional strength formula immediately restructures damaged hair. Featuring an ultra-creamy formula, this conditioner nourishes damaged hair fibers.
Regular price
$36.00
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Infused with gold quinoa and wheat protein, this professional strength formula immediately restructures damaged hair. Featuring an ultra-creamy formula, this conditioner nourishes damaged hair fibers.
Regular price
$26.00
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L’Oreal Professional Tecni.Art Infinium 4 High-Hold Hairspray proves it’s totally possible to get strong hold without stiffness or crunch. This spray locks in styles, providing shape and memory, yet leaves hair feeling so natural, it can be combed and re-combed. It even works to combat frizz, so your hairstyle is less likely to turn shapeless and puffy.
Regular price
$23.00
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Kick limp strands to the curb with L’Oréal Professional’s Serie Exper Volumetry Anti-Gravity Effect Volume Spray. This volumizing root lift spray for fine hair is formulated with Intra-Cylane™ and salicylic acid to help lift hair at the root for new and lasting volume. This easy-to-use product not only gives your hair the extra oomph it needs, but it also prevents oil build-up at the root and increases density throughout the hair strand.
Regular price
$43.00
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L'Oreal Professional Curl Expression Cream Shampoo Intense Moisturizing is designed to professionally clean curls and coils. Gently cleanses hair while providing intense, long-lasting hydration. Curls and coils are healthy and easy to de-tangle, ready for mask application.
Regular price
$39.00
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L’Oréal Professional Serie Expert Curl Expression Anti-Build Up Cleansing Shampoo has your back on your deep-cleansing days, gently removing excess product buildup without stripping hair of natural oils. Containing 2% Glycerin to help deliver lasting hydration, Urea H to help protect weakened curls, and Hibiscus Seed to help add moisture, strength, and softness, the expansive L’Oréal Professional Curl Expression family of products aims to supercharge curls and coils with exactly what they need to thrive: hydration and strength. Anti-Build Up Cleansing Shampoo provides this necessary moisture as it gently eliminates product buildup and impurities, leaving hair purified, strong, and hydrated.
Regular price
$33.00
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If your hair is looking dull and your color is losing its post-salon vibrancy, it may be the metals in your water taking a toll on your hair. L’Oreal Professional Serie Expert Metal Detox is here to help. This two-step system is designed to detoxify hair and neutralize metals trapped inside the hair fiber to protect the vibrancy of your hair color, while maintaining the softness and nourishment you love.
Regular price
$46.00
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The L'Oréal Professional Metal Detox anti-deposit protector mask protects the fiber from particle deposits after any color, balayage or lightening service. It maintains color vibrancy with intense shine.
Hair is instantly smoother, softer & more nourished. This internationally patented technology is enriched with Glicoamine a molecule small enough to penetrate and neutralize metal inside the fiber.For optimal results, use your Metal Detox in-salon service to prevent new metal deposits.
Regular price
$46.00
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A rich, buttery formula that melts into the curls for intense hydration, the L'Oreal Professional Curl Expression Hair Rich Mask helps to leave the hair feeling nourished. The mask was co-developed with four international curl and coil experts: Titus Magida, Vivi Siqueira, Derick Monroe, and Elodie Euston. Concentrated with glycerin, urea, and hibiscus seed extract, the formula seeks to condition the curls for enhanced manageability and softness. The mask is complete with an intoxicating blend of jasmine, orchid, freesia, and cedar wood.
Curl Expression Long Lasting Moisturizer Leave-In Cream
Regular price
$33.00
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Containing 2% Glycerin to help deliver lasting hydration, Urea H to help protect weakened curls, and Hibiscus Seed to help add moisture, strength, and softness, the expansive L’Oréal Professional Curl Expression family of products aims to supercharge curls and coils with exactly what they need to thrive: hydration and strength. Focusing on addressing extreme dehydration, Long Lasting Moisturizer Leave-in Cream imbues hair with 2x more hydration* and locks it in, leaving hair feeling instantly silkier and sealed, as well as stronger and more fortified.
Regular price
$36.00
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Containing 2% Glycerin to help deliver lasting hydration, Urea H to help protect weakened curls, and Hibiscus Seed to help add moisture, strength, and softness, the expansive L’Oréal Professional Curl Expression family of products aims to supercharge curls and coils with exactly what they need to thrive: hydration and strength. Curls Reviver Spray takes this hydration-plus-strength formula and spins it as the ultimate curl pick-me-up, ready for use when you want to remove curl friction, take volume down, give curls shiny lasting definition, boost lazy curls midday, take coils to their natural formation, or squash frizz.
Regular price
$33.00
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L’Oréal Professional Serie Expert Curl Expression 10-in1 Cream-in-Mousse leaves hair feeling silky soft and looking as bouncy as ever, plus, offers 10 benefits in 1 application! From deeply hydrating curls and coils, to adding shiny definition to protecting delicate curls against breakage-causing friction to offering heat-protection up to 450°F, this leave-in formula truly gives curly hair types the goods. The beauty of this soft-hold, multifunction mousse: You can work it into multiple styling routines; the options are endless.
Regular price
$58.00
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This high shine hair gloss strengthens and seals the surface of the hair fiber to protect color and leave a high-shine finish. Bring the professional salon DNA to your at-home routine and extend the life of your stunning post-salon hair color. When the formula mixes with water, it transforms into a luxurious, creamy texture that fully coats and protects the hair.
Features lactic acid to gently exfoliate and seal the hair surface and centella asiatica, a flowering plant with soothing and recovery properties.
HOW TO USE:
After cleansing with a Chroma Absolu Shampoo, apply to mid-lengths and ends until saturated. Note: Do not apply to the scalp. Apply 1 dose for fine hair, or two 2 doses for thick or long hair. When this liquid formula mixes with water, it transforms into a creamy, rich texture. Leave on for 1-2 minutes and rinse thoroughly. Avoid irritated skin or eye areas.
Regular price
$46.00
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This frizz-reducing leave-in hair treatment hydrates and protects the hair fiber from external aggressors. The antioxidant-rich formula smoothes, softens, and provides up to 450-degree heat protection.
Features lactic acid to gently exfoliate and seal the hair surface and centella asiatica, a flowering plant with soothing and recovery properties.
HOW TO USE:
On towel-dried hair, apply 6 to 10 sprays, depending on the lengths and thickness of the hair. Spread down to tips, then comb to evenly distribute the product. Proceed to blow-dry or air dry.
Regular price
$55.00
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This color-correcting hair mask neutralizes unwanted red undertones for a deep, cool brunette hair color. Ideal for darker color-treated hair, this mask hydrates and strengthens the hair fiber to prevent future breakage. Note: Do not use on blonde / lightened hair colors.
Features amino acid to reinforce weak hair and rebuild the fiber from the inside out and centella asiatica, a flowering plant with soothing and recovery properties.
HOW TO USE:
Use once a week - or as often as needed - depending on your needs. Wear gloves and do not use on blonde / lightened hair colors. Apply to shampooed and towel-dried hair. Massage through lengths and ends. Leave on for maximum of 5 minutes depending on desired level of neutralization. Rinse thoroughly.
Regular price
$68.00
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This luxurious hair mask deeply hydrates and strengthens the hair fiber while protecting hair color and preventing color fading. The indulgent formula is ideal for medium to thick hair types and leaves hair softer, smoother, and with a high shine finish.
Features amino acid to reinforce weak hair and rebuild the fiber from the inside out and centella asiatica, a flowering plant with soothing and recovery properties.
HOW TO USE:
After cleansing with a Chroma Absolu Shampoo, apply the equivalent of a dime-sized amount on mid-lengths and ends, avoiding roots to ensure lightweight volume. Massage for better penetration. Leave in for 5 minutes. Emulsify and rinse thoroughly.
Regular price
$48.00
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This nourishing conditioner hydrates and strengthens the hair fiber, protects color, and prevents color fading. The powerful yet lightweight formula is ideal for fine to medium hair types and leaves hair smoother without feeling weighed down.
Features amino acid to reinforce weak hair and rebuild the fiber from the inside out and centella asiatica, a flowering plant with soothing and recovery properties.
HOW TO USE:
After cleansing with a Chroma Absolu Shampoo, apply the equivalent of hazelnut-sized amount on mid-lengths and ends, avoiding roots to ensure a lightweight volume. Massage for better penetration. Leave in for 2 to 3 minutes. Emulsify and rinse thoroughly.
Regular price
$46.00
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Product Benefits
Enhances curls for +74% more definition without crunch**. Softens for +61% more hydrated* and +64% more conditioned curls with no weigh down**. Reduces frizz instantly for 24H*.
*INSTRUMENTAL TEST, AFTER APPLICATION OF GELEE VS. NON-CONDITIONING SHAMPOO.
**CONSUMER TEST AFTER APPLICATION OF BAIN, FONDANT, CRÈME, GELEE AND REFRESH.
How to Use
Use after Curl Manifesto [Bain, Fondant and Creme] for curly hair or [Bain, Masque, Creme and Huile] for coily hair. For curly hair, work into damp or dry hair. Scrunch and gently define curls with using your fingers. For very curly and coily hair, layer over primed hair. Apply to sectioned hair and twist individual curls using your fingers.
Curl Manifesto Crème De Jour Fondamentale Hair Cream
Regular price
$46.00
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Product Benefits
Locks in Smoothness for +74% more conditioned* curls with no weigh down**. +98% more detangling*. +72% more defined*. +76* stronger curls*. Reduces frizz instantly for 24H*. Provides thermo-protection up to 450° F*.
How to Use
Apply to wet, towel dried hair after Curl Manifesto [Bain and Fondant] for curly hair or [Bain and Masque] for coily hair. Work a generous amount of product into hair from root to ends, distributing evenly. Rake and scrunch sections of hair to encourage pattern formation. Do not rinse. Follow with [Gelée] for curly hair or with [Huile and Gelée] for coily hair.
Regular price
$68.00
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Product Benefits
A lightweight gel-masque that instantly rebalances hair’s hydration. Restores hair quality. Detangles hair (+81%*) strands with a lightweight finish. Leaves hair hydrated and shiny (+50%**).*VS. UNWASHED HAIR. **VS. NON-CONDITIONING SHAMPOO.
How to Use
Apply to wet hair, massage and rinse. In case of contact with eyes, rinse them immediately. Tested under dermatological control for safety. In case of contact with eyes, rinse them immediately. Repeat cleansing twice. *Instrumental test on Argile Équilibrante + Bain Divalent + Masque Réhydratant.
Regular price
$38.00
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Product Benefits
Revitalizes signs of aging hair and scalp. Gently removes impurities from scalp and hair fiber. Reveals stronger hair.* Nourishes and moisturizes hair. *Instrumental test after Bain + Masque.
How to Use
Use after the Pré-Cleanse Régénérant. Apply on wet hair, massage. Rinse. Follow with Masque Intense Régénérant.
Regular price
$40.00
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Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you never knew existed.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Key Ingredients -
Shea Butter Ester: Nourishing ester that hydrates curls without weighing them down for optimal natural curl formation.
Selaginella Lepidophylla Extract (“Resurrection Plant” or “Rose of Jericho”): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life.
Chia and Flaxseed Polysaccharides: Naturally-derived sugars that enhance curl formation and hold.
Fragrance - A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
How To Use - Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual.
Regular price
$46.00
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Virtue® Curl Leave-In Butter is a leave-in cream rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Key Ingredients -
Shea Butter, Jojoba Esters & Olive-Derived Esters: A super-hydrating combo that helps to soften hair and provides lightweight moisture without weighing down curls. Selaginella Lepidophylla Extract: (“Resurrection Plant” or “Rose of Jericho”): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life.
Multi-faceted UV/Solar Protection Complex: An anti-pollution active that is known to provide color and heat protection
Fragrance -
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
Regular price
$44.00
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ColorKick® De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray. This sulfate-free shampoo is made with our proprietary Alpha Keratin 60ku® protein to heal and strengthen hair. Because it’s free of harsh, stripping ingredients and purple color deposits, the ColorKick De-Brassing Shampoo is a gentle and nourishing option for toning all hair shades.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Key Ingredients -
Special Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract, and 100% natural Salicylic Acid from Wintergreen Leaf Extract: Provide subtle, cumulative brightening of yellow tones and rinse away brassiness.
Turmeric Root Extract: Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants, and free radicals.
Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract: Neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/gray hair.
Fragrance - A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
How To Use - Use 1-2x per week in place of your regular shampoo. Massage into a rich lather. Pair with Virtue Restorative Treatment Mask or your favorite Virtue conditioner.
Regular price
$42.00
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Flourish Volumizing Styler is the all-you-need styler for fine, fragile hair. This airy, lightweight, self-foaming formula provides instant body, bounce and hold, creating the illusion of density even in the thinnest parts. Color-safe, paraben-free, vegan and gluten-free.
Alpha Keratin 60ku are large, spring-shaped proteins that reinforce the strength of your hair. Gamma Keratins are small globular keratins that provide flexibility. Together, they form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive.
Key Ingredients -
Our Alpha and Gamma Keratin proteins plus:
Panthenol (Pro-Vitamin B5): Conditions the hair and provides heat protection to preserve the strength and thickness of the hair fiber.
Active Plant Extracts: Helps improve hair strength and thickness while protecting against environmental aggressors
Microalgae Extract:Adds volume and strength to the hair fiber, making hair look and feel revitalized.
Fragrance - A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.
How to Use - Dispense foam into palm and spread between hands. Work through damp hair, starting at the roots to the ends. Style as desired.
Regular price
$44.00
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Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo clears scalp irritation and flaking. Color-safe, paraben-free, vegan and gluten-free.
Alpha Keratin 60ku are large, spring-shaped proteins that reinforce the strength of your hair. Gamma Keratins are small globular keratins that provide flexibility. Together, they form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive.
Key Ingredients -
Our Alpha and Gamma Keratin proteins plus:
Sodium Hyaluronate + Red Algae Extract: Provides a sheer “moisture shield” to thicken hair and keep the fibers supple
Rice-based Humectants: Provide lightweight hydration to the hair, plumping and smoothing the shaft without weighing hair down.
Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth
Fragrance - A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.
How to Use - Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with Flourish Conditioner for Thinning Hair.
Regular price
$46.00
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Second day curl refreshing spray for coily, curly and very curly hair.
Benefits:
74% more defined curls instantly, humidity shield for instant, 24H, frizz control. Reactivates moisture, shape & shine for 73% more conditioned and 63% more hydrated curls.
How to Use:
Spray and mist through dry hair to reactivate second-day curls after using Curl Manifesto routine on wash day. Air dry. In case of contact with eyes, rinse them immediately and thoroughly.
Apply generously to damp hair. Distribute evenly while detangling with fingers or with a wide-tooth comb. Add a bit of water to emulsify. Leave on for 5 to 30 minutes. Rinse thoroughly. If desired, use the full Curl Manifesto routine to restore elasticity for ultra-soft and shiny curls. After using the Curl Manifesto Bain and removing excess water from hair, apply mask as directed. Follow with Crème, Huile and Gelée. In case of contact with eyes, rinse them immediately and thoroughly.
Regular price
$48.00
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Lightweight moisture replenishing conditioner for curly and very curly hair.
Benefits:
+98% detangled knots*.+80% more smooth/conditioned curls* with no weigh down**. Reduces frizz instantly for 24H*. Protects against humidity*. 2x shinier curls
How to Use:
After Curl Manifesto Bain/Shampoo, apply to wet hair, having removed excess water. Distribute from ends upwards and massage into hair. Leave-in for 3-5 minutes. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Regular price
$42.00
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Ultra-moisturizing post-bleaching procedure shampoo-in-cream for sensitized lightened or highlighted hair.
Benefits:
Shampoo-in-cream deeply moisturizes hair post-bleaching. Cleanses the hair while having the consistency of a mask. Boosts hydration for 51% more conditioned hair* and +65% more hydrated* hair. Strengthens for +87% stronger hair* and super nourishes for 2x shinier hair
How to Use:
Bain Cicaextreme can be used in duo with Bain Ultra-Violet as a first caring shampoo or alone in two applications. Apply to wet hair, massage, add more water, massage again, and rinse thoroughly. Follow with Cicaflash, Masque Ultra-Violet or Masque Cicaextreme if desired.
A lightweight serum that strengthens sensitized post-bleached hair for +91% stronger hair and 2x shinier hair.
How to Use:
Can be used on towel-dried hair before blow-dry or air-dry; as well as on dry hair. Apply 1 to 2 pumps to damp hair and proceed to blow-dry or air-dry. Apply 1 pump to dry hair on lengths and ends.
Regular price
$42.00
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Delicate fortifying shampoo for normal to oily, weakened hair that is prone to falling due to breakage from brushing.
Benefits:
"Silicone-free. Gently removes sebum & pollution particles from scalp and hair. Provides oil-control. Prevents risk of hair-fall due to breakage from brushing. 97% less hair fall due to breakage from brushing*. Awarded by Glamour.com "The Best Pro Shampoo for Damaged Hair" in “The Best Products For Straight Hair of 2020.”
How to Use:
Apply to wet hair. Lather, Rinse, Repeat. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Regular price
$40.00
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Thickens | Holds | Adds Body
Virtue®Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku®with Baobab Seed, this lightweight mousse goes above and beyond volume with staying power: It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts. Color-safe, paraben-free, gluten-free, vegan.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Ingredients-
Baobab Seed Oil:From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
Panthenol (Vitamin B5): Improves and repairs the structure of hair, as well as moisturizes and strengthens the hair shaft by penetrating deep into the cuticle, promoting gloss and elasticity.
Amino Acids: Deeply hydrates, adding sheen for a glossy finish.
Hydrolyzed Amaranth Protein:Makes hair softer and silkier.
Free Of:
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free. Vegan.
Fragrance-
A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright lemon essential oils.
How To Use-
Shake well. Turn can upside down and dispense a small amount of product into palm. Distribute evenly through towel-dried hair from root to tip. Style as desired.