Regular price
$26.00
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L’Oreal Professional Tecni.Art Infinium 4 High-Hold Hairspray proves it’s totally possible to get strong hold without stiffness or crunch. This spray locks in styles, providing shape and memory, yet leaves hair feeling so natural, it can be combed and re-combed. It even works to combat frizz, so your hairstyle is less likely to turn shapeless and puffy.
Regular price
$23.00
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Kick limp strands to the curb with L’Oréal Professional’s Serie Exper Volumetry Anti-Gravity Effect Volume Spray. This volumizing root lift spray for fine hair is formulated with Intra-Cylane™ and salicylic acid to help lift hair at the root for new and lasting volume. This easy-to-use product not only gives your hair the extra oomph it needs, but it also prevents oil build-up at the root and increases density throughout the hair strand.
Regular price
$43.00
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L'Oreal Professional Curl Expression Cream Shampoo Intense Moisturizing is designed to professionally clean curls and coils. Gently cleanses hair while providing intense, long-lasting hydration. Curls and coils are healthy and easy to de-tangle, ready for mask application.
Regular price
$39.00
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L’Oréal Professional Serie Expert Curl Expression Anti-Build Up Cleansing Shampoo has your back on your deep-cleansing days, gently removing excess product buildup without stripping hair of natural oils. Containing 2% Glycerin to help deliver lasting hydration, Urea H to help protect weakened curls, and Hibiscus Seed to help add moisture, strength, and softness, the expansive L’Oréal Professional Curl Expression family of products aims to supercharge curls and coils with exactly what they need to thrive: hydration and strength. Anti-Build Up Cleansing Shampoo provides this necessary moisture as it gently eliminates product buildup and impurities, leaving hair purified, strong, and hydrated.
Regular price
$33.00
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If your hair is looking dull and your color is losing its post-salon vibrancy, it may be the metals in your water taking a toll on your hair. L’Oreal Professional Serie Expert Metal Detox is here to help. This two-step system is designed to detoxify hair and neutralize metals trapped inside the hair fiber to protect the vibrancy of your hair color, while maintaining the softness and nourishment you love.
Regular price
$46.00
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The L'Oréal Professional Metal Detox anti-deposit protector mask protects the fiber from particle deposits after any color, balayage or lightening service. It maintains color vibrancy with intense shine.
Hair is instantly smoother, softer & more nourished. This internationally patented technology is enriched with Glicoamine a molecule small enough to penetrate and neutralize metal inside the fiber.For optimal results, use your Metal Detox in-salon service to prevent new metal deposits.
Regular price
$46.00
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A rich, buttery formula that melts into the curls for intense hydration, the L'Oreal Professional Curl Expression Hair Rich Mask helps to leave the hair feeling nourished. The mask was co-developed with four international curl and coil experts: Titus Magida, Vivi Siqueira, Derick Monroe, and Elodie Euston. Concentrated with glycerin, urea, and hibiscus seed extract, the formula seeks to condition the curls for enhanced manageability and softness. The mask is complete with an intoxicating blend of jasmine, orchid, freesia, and cedar wood.
Curl Expression Long Lasting Moisturizer Leave-In Cream
Regular price
$33.00
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Containing 2% Glycerin to help deliver lasting hydration, Urea H to help protect weakened curls, and Hibiscus Seed to help add moisture, strength, and softness, the expansive L’Oréal Professional Curl Expression family of products aims to supercharge curls and coils with exactly what they need to thrive: hydration and strength. Focusing on addressing extreme dehydration, Long Lasting Moisturizer Leave-in Cream imbues hair with 2x more hydration* and locks it in, leaving hair feeling instantly silkier and sealed, as well as stronger and more fortified.
Regular price
$36.00
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Containing 2% Glycerin to help deliver lasting hydration, Urea H to help protect weakened curls, and Hibiscus Seed to help add moisture, strength, and softness, the expansive L’Oréal Professional Curl Expression family of products aims to supercharge curls and coils with exactly what they need to thrive: hydration and strength. Curls Reviver Spray takes this hydration-plus-strength formula and spins it as the ultimate curl pick-me-up, ready for use when you want to remove curl friction, take volume down, give curls shiny lasting definition, boost lazy curls midday, take coils to their natural formation, or squash frizz.
Regular price
$33.00
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L’Oréal Professional Serie Expert Curl Expression 10-in1 Cream-in-Mousse leaves hair feeling silky soft and looking as bouncy as ever, plus, offers 10 benefits in 1 application! From deeply hydrating curls and coils, to adding shiny definition to protecting delicate curls against breakage-causing friction to offering heat-protection up to 450°F, this leave-in formula truly gives curly hair types the goods. The beauty of this soft-hold, multifunction mousse: You can work it into multiple styling routines; the options are endless.
Regular price
$58.00
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This high shine hair gloss strengthens and seals the surface of the hair fiber to protect color and leave a high-shine finish. Bring the professional salon DNA to your at-home routine and extend the life of your stunning post-salon hair color. When the formula mixes with water, it transforms into a luxurious, creamy texture that fully coats and protects the hair.
Features lactic acid to gently exfoliate and seal the hair surface and centella asiatica, a flowering plant with soothing and recovery properties.
HOW TO USE:
After cleansing with a Chroma Absolu Shampoo, apply to mid-lengths and ends until saturated. Note: Do not apply to the scalp. Apply 1 dose for fine hair, or two 2 doses for thick or long hair. When this liquid formula mixes with water, it transforms into a creamy, rich texture. Leave on for 1-2 minutes and rinse thoroughly. Avoid irritated skin or eye areas.
Regular price
$46.00
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This frizz-reducing leave-in hair treatment hydrates and protects the hair fiber from external aggressors. The antioxidant-rich formula smoothes, softens, and provides up to 450-degree heat protection.
Features lactic acid to gently exfoliate and seal the hair surface and centella asiatica, a flowering plant with soothing and recovery properties.
HOW TO USE:
On towel-dried hair, apply 6 to 10 sprays, depending on the lengths and thickness of the hair. Spread down to tips, then comb to evenly distribute the product. Proceed to blow-dry or air dry.
Regular price
$55.00
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This color-correcting hair mask neutralizes unwanted red undertones for a deep, cool brunette hair color. Ideal for darker color-treated hair, this mask hydrates and strengthens the hair fiber to prevent future breakage. Note: Do not use on blonde / lightened hair colors.
Features amino acid to reinforce weak hair and rebuild the fiber from the inside out and centella asiatica, a flowering plant with soothing and recovery properties.
HOW TO USE:
Use once a week - or as often as needed - depending on your needs. Wear gloves and do not use on blonde / lightened hair colors. Apply to shampooed and towel-dried hair. Massage through lengths and ends. Leave on for maximum of 5 minutes depending on desired level of neutralization. Rinse thoroughly.
Regular price
$68.00
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This luxurious hair mask deeply hydrates and strengthens the hair fiber while protecting hair color and preventing color fading. The indulgent formula is ideal for medium to thick hair types and leaves hair softer, smoother, and with a high shine finish.
Features amino acid to reinforce weak hair and rebuild the fiber from the inside out and centella asiatica, a flowering plant with soothing and recovery properties.
HOW TO USE:
After cleansing with a Chroma Absolu Shampoo, apply the equivalent of a dime-sized amount on mid-lengths and ends, avoiding roots to ensure lightweight volume. Massage for better penetration. Leave in for 5 minutes. Emulsify and rinse thoroughly.
Regular price
$48.00
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This nourishing conditioner hydrates and strengthens the hair fiber, protects color, and prevents color fading. The powerful yet lightweight formula is ideal for fine to medium hair types and leaves hair smoother without feeling weighed down.
Features amino acid to reinforce weak hair and rebuild the fiber from the inside out and centella asiatica, a flowering plant with soothing and recovery properties.
HOW TO USE:
After cleansing with a Chroma Absolu Shampoo, apply the equivalent of hazelnut-sized amount on mid-lengths and ends, avoiding roots to ensure a lightweight volume. Massage for better penetration. Leave in for 2 to 3 minutes. Emulsify and rinse thoroughly.
Regular price
$46.00
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Product Benefits
Enhances curls for +74% more definition without crunch**. Softens for +61% more hydrated* and +64% more conditioned curls with no weigh down**. Reduces frizz instantly for 24H*.
*INSTRUMENTAL TEST, AFTER APPLICATION OF GELEE VS. NON-CONDITIONING SHAMPOO.
**CONSUMER TEST AFTER APPLICATION OF BAIN, FONDANT, CRÈME, GELEE AND REFRESH.
How to Use
Use after Curl Manifesto [Bain, Fondant and Creme] for curly hair or [Bain, Masque, Creme and Huile] for coily hair. For curly hair, work into damp or dry hair. Scrunch and gently define curls with using your fingers. For very curly and coily hair, layer over primed hair. Apply to sectioned hair and twist individual curls using your fingers.
Curl Manifesto Crème De Jour Fondamentale Hair Cream
Regular price
$46.00
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Product Benefits
Locks in Smoothness for +74% more conditioned* curls with no weigh down**. +98% more detangling*. +72% more defined*. +76* stronger curls*. Reduces frizz instantly for 24H*. Provides thermo-protection up to 450° F*.
How to Use
Apply to wet, towel dried hair after Curl Manifesto [Bain and Fondant] for curly hair or [Bain and Masque] for coily hair. Work a generous amount of product into hair from root to ends, distributing evenly. Rake and scrunch sections of hair to encourage pattern formation. Do not rinse. Follow with [Gelée] for curly hair or with [Huile and Gelée] for coily hair.
Regular price
$68.00
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Product Benefits
A lightweight gel-masque that instantly rebalances hair’s hydration. Restores hair quality. Detangles hair (+81%*) strands with a lightweight finish. Leaves hair hydrated and shiny (+50%**).*VS. UNWASHED HAIR. **VS. NON-CONDITIONING SHAMPOO.
How to Use
Apply to wet hair, massage and rinse. In case of contact with eyes, rinse them immediately. Tested under dermatological control for safety. In case of contact with eyes, rinse them immediately. Repeat cleansing twice. *Instrumental test on Argile Équilibrante + Bain Divalent + Masque Réhydratant.
Regular price
$38.00
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Product Benefits
Revitalizes signs of aging hair and scalp. Gently removes impurities from scalp and hair fiber. Reveals stronger hair.* Nourishes and moisturizes hair. *Instrumental test after Bain + Masque.
How to Use
Use after the Pré-Cleanse Régénérant. Apply on wet hair, massage. Rinse. Follow with Masque Intense Régénérant.
Regular price
$40.00
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Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you never knew existed.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Key Ingredients -
Shea Butter Ester: Nourishing ester that hydrates curls without weighing them down for optimal natural curl formation.
Selaginella Lepidophylla Extract (“Resurrection Plant” or “Rose of Jericho”): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life.
Chia and Flaxseed Polysaccharides: Naturally-derived sugars that enhance curl formation and hold.
Fragrance - A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
How To Use - Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual.
Regular price
$46.00
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Virtue® Curl Leave-In Butter is a leave-in cream rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Key Ingredients -
Shea Butter, Jojoba Esters & Olive-Derived Esters: A super-hydrating combo that helps to soften hair and provides lightweight moisture without weighing down curls. Selaginella Lepidophylla Extract: (“Resurrection Plant” or “Rose of Jericho”): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life.
Multi-faceted UV/Solar Protection Complex: An anti-pollution active that is known to provide color and heat protection
Fragrance -
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
Regular price
$46.00
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Second day curl refreshing spray for coily, curly and very curly hair.
Benefits:
74% more defined curls instantly, humidity shield for instant, 24H, frizz control. Reactivates moisture, shape & shine for 73% more conditioned and 63% more hydrated curls.
How to Use:
Spray and mist through dry hair to reactivate second-day curls after using Curl Manifesto routine on wash day. Air dry. In case of contact with eyes, rinse them immediately and thoroughly.
Regular price
$48.00
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Lightweight moisture replenishing conditioner for curly and very curly hair.
Benefits:
+98% detangled knots*.+80% more smooth/conditioned curls* with no weigh down**. Reduces frizz instantly for 24H*. Protects against humidity*. 2x shinier curls
How to Use:
After Curl Manifesto Bain/Shampoo, apply to wet hair, having removed excess water. Distribute from ends upwards and massage into hair. Leave-in for 3-5 minutes. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Regular price
$42.00
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Ultra-moisturizing post-bleaching procedure shampoo-in-cream for sensitized lightened or highlighted hair.
Benefits:
Shampoo-in-cream deeply moisturizes hair post-bleaching. Cleanses the hair while having the consistency of a mask. Boosts hydration for 51% more conditioned hair* and +65% more hydrated* hair. Strengthens for +87% stronger hair* and super nourishes for 2x shinier hair
How to Use:
Bain Cicaextreme can be used in duo with Bain Ultra-Violet as a first caring shampoo or alone in two applications. Apply to wet hair, massage, add more water, massage again, and rinse thoroughly. Follow with Cicaflash, Masque Ultra-Violet or Masque Cicaextreme if desired.
A lightweight serum that strengthens sensitized post-bleached hair for +91% stronger hair and 2x shinier hair.
How to Use:
Can be used on towel-dried hair before blow-dry or air-dry; as well as on dry hair. Apply 1 to 2 pumps to damp hair and proceed to blow-dry or air-dry. Apply 1 pump to dry hair on lengths and ends.
Gretta&Co sent me this hair oil in a crushed box, with a product that has both labels that are placed on the bottle, off center and looks like a product that would be sold as a damaged product at Ross or TJMaxx.
I will never do business with them again. If they can’t get a bottle of hair oil right,
I can only imagine if I purchased something of monetary significance.
Kérastase
Genesis Bain Hydra-Fortifiant
Regular price
$42.00
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Delicate fortifying shampoo for normal to oily, weakened hair that is prone to falling due to breakage from brushing.
Benefits:
"Silicone-free. Gently removes sebum & pollution particles from scalp and hair. Provides oil-control. Prevents risk of hair-fall due to breakage from brushing. 97% less hair fall due to breakage from brushing*. Awarded by Glamour.com "The Best Pro Shampoo for Damaged Hair" in “The Best Products For Straight Hair of 2020.”
How to Use:
Apply to wet hair. Lather, Rinse, Repeat. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Regular price
$40.00
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Thickens | Holds | Adds Body
Virtue®Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku®with Baobab Seed, this lightweight mousse goes above and beyond volume with staying power: It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts. Color-safe, paraben-free, gluten-free, vegan.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Ingredients-
Baobab Seed Oil:From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
Panthenol (Vitamin B5): Improves and repairs the structure of hair, as well as moisturizes and strengthens the hair shaft by penetrating deep into the cuticle, promoting gloss and elasticity.
Amino Acids: Deeply hydrates, adding sheen for a glossy finish.
Hydrolyzed Amaranth Protein:Makes hair softer and silkier.
Free Of:
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free. Vegan.
Fragrance-
A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright lemon essential oils.
How To Use-
Shake well. Turn can upside down and dispense a small amount of product into palm. Distribute evenly through towel-dried hair from root to tip. Style as desired.
Regular price
$42.00
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Hydrates | Nourishes | Repairs
Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else. Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage.
Ingredients-
Water-Soluble Jojoba Oil:Provides moisture and hydration to enhance shine, compatibility, and detangling.
Specialty Carob Gum (Ceratonia Siliqua):Forms a sheer film to lock in moisture.
Vegetable-Derived Polymer (from Lond Bean):Facilitates curl formation and definition.
Specialty Rice Protein & Extract with Sunflower Seed Oil:Provide solar protection from the drying and damaging effects of UV rays.
Free Of:
Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Our brand if free of sulfates, parabens, Phthalates, synthetic colors and dyes. Gluten free. Cruelty Free. Vegan.
Fragrance-
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
How To Use-
Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results, follow with Virtue® Curl Conditioner.
Regular price
$40.00
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Moisturizes | Smooths | De-frizzes
Virtue®Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku®not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Color-safe, paraben-free, gluten-free, vegan
Alpha Keratin 60ku®-
Alpha Keratin 60ku®repairs brittle hair that’s more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns.
Ingredients-
Shea Butter:Nourishes and hydrates curls for optimal curl formation.
Baobab Oil:Rich in Vitamins A, D, E, and F omega-3 oils, this deeply nourishing oil revitalizes damaged hair and protects against moisture loss and the drying elements.
Chia Seed Extract:Helps provide antioxidant protection from environmental pollutants.
Linseed Extract:Helps nourish and fortify hair.
Free Of:
Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free. Vegan.
Fragrance-
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
How To Use-
Shake well. Turn can upside down and dispense a golf ball–size amount of product into palm. Distribute evenly through damp hair, scrunching from the bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.
Regular price
$44.00
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Softens | De-Frizzes | Replenishes
Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else. It works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage.
Ingredients-
Water-Soluble Jojoba Oil:Provides moisture and hydration to enhance shine, compatibility, and detangling.
Specialty Carob Gum (Ceratonia Siliqua):Forms a sheer film to lock in moisture.
Vegetable-Derived Polymer (from Lond Bean):Facilitates curl formation and definition.
Specialty Rice Protein & Extract with Sunflower Seed Oil:Provide solar protection from the drying and damaging effects of UV rays.
Free Of:
Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free. Vegan.
Fragrance-
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
How To Use-
Apply a generous amount of conditioner between palms and massage into hair, starting from the ends and working your way up toward the root. Distribute conditioner through hair using a wide-tooth comb. Leave on for 2–3 minutes. Rinse thoroughly.
Regular price
$36.00
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Fine fragrance root and hair refreshing dry shampoo for all hair types. Instantly absorbs excess oil on scalp & hair. 24HR long lasting Neroli Oil scented fine fragrance. Fine powder spray for a lightweight touch with a clean feeling. Refresh hair and root at-home + on-the-go. Silicone free. Fresh scent.
Regular price
$58.00
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Soothes | Rebalances | Nourishes
Restore scalp to a healthy state nightly with this highly potent, feather-light serum that goes on easily and absorbs quickly. Our scalp is an incredibly complex ecosystem of hair, skin, oil, and natural flora. It’s also the critical starting point for every hair we grow. Virtue® Topical Scalp Supplement™ is a nightly infusion of nourishment. This highly potent serum floods the scalp and hair with nutrients using pure Alpha Keratin 60ku®, B vitamins, peptides, and prebiotic activity. The result: a healthy scalp for strong, vibrant, and youthful hair.
Use nightly on dry hair. Apply 5–7 drops of serum directly onto scalp, massage, and work through to ends. Absorbs within 2 minutes and will not stain pillow or sheets.