Regular price
$48.00
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Our innovative spray-on hair treatment delivers deep, lasting repair for chemical, thermal, and mechanical damage. Its acid-free, patented formula actively re-bonds hair’s structure. The formula continues to diffuse repair through each strand for hours after application. Use 1-2 times per week to restore softer, stronger, healthier hair.
According to the reviews I read, I thought this product would be ideal for my hair. However, it does nothing. After two applications, the promised shine and softness never materialized.
Mother Denim
Chins Up Tank
Regular price
$120.00
Sale price
$48.00
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Final Sale
Made from a ribbed cotton blend with a touch of stretch in a dip-dyed blue-green hue, the Chin Ups Tank features a slim fit and racer-style straps.
Apply to shampooed and towel-dried hair. Massage lengths and ends. Leave on for 3 to 5 minutes. Rinse. In case of contact with eyes, rinse them immediately and thoroughly.
The Modal Rib Sleeveless Turtleneck is the perfect single layer base. It features a featherweight construction, with a meticulously measured fit. Crafted from Micro-Modal yarn, made in Peru on a machine used only by ATM for an inimitably soft feel. It is the ultimate everyday basic that molds to the body like a second skin.
Regular price
$46.00
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Sulfate-Free Molecular Repairing Shampoo for damaged hair.
Repairs & strengthens hair. + 86% smoothness. For all damaged hair.
When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement. But most peptides are too big to be reinjected into the fiber, making damage almost irreversible.
For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fiber. Once inside, they reform & rebuild the molecular structure of the hair.
For all damaged hair textures, color-treated, lightened & natural hair.
Regular price
$46.00
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Nourishes | Thickens | Detangles
Flourish Conditioner for Thinning Hair is a hair strengthener, hydrator, and detangler all in one. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented Alpha + Gamma Keratins, a highly active Green Tea and Probiotics to leave hair smooth, silky, comb-able and less prone to pulling or breakage. Color-safe, paraben-free, vegan and gluten-free.
Alpha Keratin 60ku are large, spring-shaped proteins that reinforce the strength of your hair. Gamma Keratins are small globular keratins that provide flexibility. Together, they form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive.
Key Ingredients -
Our Alpha and Gamma Keratin proteins plus:
Probiotic Ferment: A microbiome booster known to nourish the scalp, help decrease irritation and support cellular oxygen consumption
Cyperus Plant Root Oil: Enhances softness, shine and combability without adding weight
Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth
Fragrance - A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.
How to Use - Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, use after washing with Flourish Shampoo for Thinning Hair.
Curl Manifesto Crème De Jour Fondamentale Hair Cream
Regular price
$46.00
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Product Benefits
Locks in Smoothness for +74% more conditioned* curls with no weigh down**. +98% more detangling*. +72% more defined*. +76* stronger curls*. Reduces frizz instantly for 24H*. Provides thermo-protection up to 450° F*.
How to Use
Apply to wet, towel dried hair after Curl Manifesto [Bain and Fondant] for curly hair or [Bain and Masque] for coily hair. Work a generous amount of product into hair from root to ends, distributing evenly. Rake and scrunch sections of hair to encourage pattern formation. Do not rinse. Follow with [Gelée] for curly hair or with [Huile and Gelée] for coily hair.
Regular price
$46.00
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Product Benefits
Enhances curls for +74% more definition without crunch**. Softens for +61% more hydrated* and +64% more conditioned curls with no weigh down**. Reduces frizz instantly for 24H*.
*INSTRUMENTAL TEST, AFTER APPLICATION OF GELEE VS. NON-CONDITIONING SHAMPOO.
**CONSUMER TEST AFTER APPLICATION OF BAIN, FONDANT, CRÈME, GELEE AND REFRESH.
How to Use
Use after Curl Manifesto [Bain, Fondant and Creme] for curly hair or [Bain, Masque, Creme and Huile] for coily hair. For curly hair, work into damp or dry hair. Scrunch and gently define curls with using your fingers. For very curly and coily hair, layer over primed hair. Apply to sectioned hair and twist individual curls using your fingers.
Regular price
$46.00
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A weightless spray that creates an impenetrable veil of humidity-blocking, frizz-stopping, moisture-locking mist that protects strands for 72 hours. Created for harsh humid conditions, this alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional anti-frizz sprays. This lightweight mist won’t create build-up or dry out hair, and it’s heat protective up to 450 degrees, leaving hair healthy, silky-soft, and free of frizz for days.
To use:
Towel dry hair. Divide into sections. Shake product well and spray liberally and evenly throughout each section. Blow-dry hair. Heat is required to activate product benefits.
Regular price
$46.00
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Thickening hair mousse with Hyaluronic Acid for thinning hair.
Benefits:
Improves hair texture.
Creates thick hair.
Illuminates shiny hair.
Leaves a soft touch for a sensitive scalp.
How to use:
Shake well before use. Apply an orange size amount of Densimorphose ® hair mousse to towel dried hair. Distribute the mousse from roots to ends with a comb. Blow dry and style for desired look.
Regular price
$46.00
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The L'Oréal Professional Metal Detox anti-deposit protector mask protects the fiber from particle deposits after any color, balayage or lightening service. It maintains color vibrancy with intense shine.
Hair is instantly smoother, softer & more nourished. This internationally patented technology is enriched with Glicoamine a molecule small enough to penetrate and neutralize metal inside the fiber.For optimal results, use your Metal Detox in-salon service to prevent new metal deposits.
Regular price
$46.00
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A rich, buttery formula that melts into the curls for intense hydration, the L'Oreal Professional Curl Expression Hair Rich Mask helps to leave the hair feeling nourished. The mask was co-developed with four international curl and coil experts: Titus Magida, Vivi Siqueira, Derick Monroe, and Elodie Euston. Concentrated with glycerin, urea, and hibiscus seed extract, the formula seeks to condition the curls for enhanced manageability and softness. The mask is complete with an intoxicating blend of jasmine, orchid, freesia, and cedar wood.
Regular price
$46.00
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This frizz-reducing leave-in hair treatment hydrates and protects the hair fiber from external aggressors. The antioxidant-rich formula smoothes, softens, and provides up to 450-degree heat protection.
Features lactic acid to gently exfoliate and seal the hair surface and centella asiatica, a flowering plant with soothing and recovery properties.
HOW TO USE:
On towel-dried hair, apply 6 to 10 sprays, depending on the lengths and thickness of the hair. Spread down to tips, then comb to evenly distribute the product. Proceed to blow-dry or air dry.
Regular price
$46.00
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Virtue® Curl Leave-In Butter is a leave-in cream rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Key Ingredients -
Shea Butter, Jojoba Esters & Olive-Derived Esters: A super-hydrating combo that helps to soften hair and provides lightweight moisture without weighing down curls. Selaginella Lepidophylla Extract: (“Resurrection Plant” or “Rose of Jericho”): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life.
Multi-faceted UV/Solar Protection Complex: An anti-pollution active that is known to provide color and heat protection
Fragrance -
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
Regular price
$46.00
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Second day curl refreshing spray for coily, curly and very curly hair.
Benefits:
74% more defined curls instantly, humidity shield for instant, 24H, frizz control. Reactivates moisture, shape & shine for 73% more conditioned and 63% more hydrated curls.
How to Use:
Spray and mist through dry hair to reactivate second-day curls after using Curl Manifesto routine on wash day. Air dry. In case of contact with eyes, rinse them immediately and thoroughly.
Regular price
$46.00
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Leave-in treatment for hair nourishment.
Benefits:
85% less hair breakage from blow dry
Nourishes the hair fiber.
Creates smooth hair.
Illuminates shiny hair.
Heat protectant with 450 °F thermo-protection.
How to use: Apply a quarter-size amount of Nectar Thermique blowdry primer to towel-dried hair. Detangle with a comb, but do not rinse. Blowdry, then heat style as usual to achieve desired look.
Regular price
$46.00
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Soin-Gommage Rénovateur is a scalp exfoliator designed as a purifying and deep cleansing solution to detoxify the scalp and fiber before the shampoo. Its unique combination of active ingredients activates and stimulates microcirculation of the scalp, boosting the shampoo's efficacy for an immediate purifying effect and a lightweight end-result.
Regular price
$46.00
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Heat protectant with Hyaluronic Acid for all blonde hair types.
Instantly unifies damaged areas of blonde hair.
Creates smooth hair.
Heat protectant with 450 °F thermo-protection.
How To Use
Apply on lengths and ends of damp hair, proceed to blow dry or air dry.
Pro Tip: Cicaplasme can also be used as a night serum, deeply regenerating sensitized hair fibers overnight, for a soft lightweight feeling in the morning.
Regular price
$45.00
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Protects | Shines | Mends
Virtue Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful reparative protein in one bottle. Created with all hair types in mind, it's the ultimate multi-tasker, delivering the shine, softness, and moisturizing you'd expect from a hair oil and the damage repair, strengthening, and environmental protection that only our human protein can provide. Healing Oil is formulated with clear oils, never yellow, so it glides on light and clean for a glossy finish that won't alter your color or weigh down your hair.
Alpha Keratin 60ku ® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Ingredients:
Tocopherol:This natural form of vitamin E, a strong antioxidant, helps to neutralize free radicals created from exposure to UV light or pollution.
Tahitian Gardenia Flower Extract:Native to Western Polynesia, this botanical extract is a sacred and age-old remedy used to strengthen weak and damaged hair.
Kalahari Melon Seed Oil:Native to the Kalahari Desert in Southern Africa, the Kalahari Melon is high in antioxidant and hydrating properties, having adapted from its life in a harsh desert habitat. It protects the hair from the damaging effects of environmental aggressors and works to nurture dry, brittle, and damaged hair, shielding it against moisture loss.
Ideal for:
All hair types in need of repair or extra nourishing.
Great for providing protection against damage caused by environmental pollutants.
Safe for color-treated and chemically-treated hair
Regular price
$44.00
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ColorKick® De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray. This sulfate-free shampoo is made with our proprietary Alpha Keratin 60ku® protein to heal and strengthen hair. Because it’s free of harsh, stripping ingredients and purple color deposits, the ColorKick De-Brassing Shampoo is a gentle and nourishing option for toning all hair shades.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Key Ingredients -
Special Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract, and 100% natural Salicylic Acid from Wintergreen Leaf Extract: Provide subtle, cumulative brightening of yellow tones and rinse away brassiness.
Turmeric Root Extract: Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants, and free radicals.
Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract: Neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/gray hair.
Fragrance - A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
How To Use - Use 1-2x per week in place of your regular shampoo. Massage into a rich lather. Pair with Virtue Restorative Treatment Mask or your favorite Virtue conditioner.
Regular price
$44.00
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Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo clears scalp irritation and flaking. Color-safe, paraben-free, vegan and gluten-free.
Alpha Keratin 60ku are large, spring-shaped proteins that reinforce the strength of your hair. Gamma Keratins are small globular keratins that provide flexibility. Together, they form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive.
Key Ingredients -
Our Alpha and Gamma Keratin proteins plus:
Sodium Hyaluronate + Red Algae Extract: Provides a sheer “moisture shield” to thicken hair and keep the fibers supple
Rice-based Humectants: Provide lightweight hydration to the hair, plumping and smoothing the shaft without weighing hair down.
Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth
Fragrance - A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.
How to Use - Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with Flourish Conditioner for Thinning Hair.
Regular price
$44.00
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Softens | De-Frizzes | Replenishes
Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else. It works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage.
Ingredients-
Water-Soluble Jojoba Oil:Provides moisture and hydration to enhance shine, compatibility, and detangling.
Specialty Carob Gum (Ceratonia Siliqua):Forms a sheer film to lock in moisture.
Vegetable-Derived Polymer (from Lond Bean):Facilitates curl formation and definition.
Specialty Rice Protein & Extract with Sunflower Seed Oil:Provide solar protection from the drying and damaging effects of UV rays.
Free Of:
Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free. Vegan.
Fragrance-
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
How To Use-
Apply a generous amount of conditioner between palms and massage into hair, starting from the ends and working your way up toward the root. Distribute conditioner through hair using a wide-tooth comb. Leave on for 2–3 minutes. Rinse thoroughly.
Regular price
$44.00
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Smooths | Calms | Transforms
A leave-in treatment cream that instantly transforms your texture. Un-Frizz Cream conditions and smooths hair, eliminating frizz and locking out humidity to keep it that way. Color-safe and ideal for straight to curly, medium to thick, frizz-prone hair.
Alpha Keratin 60ku å¨ is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.
How to Use:Using your hands, work a quarter-sized amount into clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance your natural texture.
Ingredients:
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair.
Phospholipids - Derived from natural soybeans, they help fight frizz and lock out humidity
Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster.
Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Regular price
$44.00
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Conditions | Thickens | Revives
A conditioner that thickens hair with each use. Full Conditioner deeply moisturizes without adding weight, creating lasting lift, body, and luster.
Alpha Keratin 60ku is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it adds a vitality shot for your hair. Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine. Artichoke Leaf - Loaded with lipids and protein, it helps seal and strengthen hair's cuticle. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Fragrance: A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.
How to use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo.
Ordered my shampoo of choice. Virtue Full shampoo and conditioner. Everything came as ordered , would do again. Gretta and Co. the best!
Kérastase
Nutritive Lait Vital Conditioner
Regular price
$44.00
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Product Benefits
Illuminates shiny hair. Essential nutrition for healthy hair. Easily detangles hair. Awarded InStyle Magazine's Best Beauty Buys May 2018 winner for "Best Daily Duo”. Awarded InStyle Magazine's Best Beauty Buys May 2017 winner for "Best Conditioner for Dry Hair”.
How to Use
Apply a quarter size amount of Lait Vital to wet hair distributing evenly throughout mid-lengths and ends. Leave on for 2-3 minutes and rinse thoroughly.
Regular price
$44.00
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Hydrates | Silkens | De-Frizzes
A conditioner that eliminates frizz with each use. Smooth Conditioner soothes the hair cuticle and locks out humidity, creating vibrant color and brilliant shine.
Alpha Keratin 60ku å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair. Phospholipids - Derived from natural soybeans, they help fight frizz and protect against humidity. Shea Butter - Rich in essential fatty acids, this South African healer melts into the hair to condition, smooth and soften. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Fragrance: A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.
How to use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo.
Recently started using the conditioner and my hair is so healthy and looks amazing
SLVRLAKE
Long Sleeve Baby Tee
Regular price
$109.00
Sale price
$43.60
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Final Sale
Crafted from a unique light weight open-end fabric for an authentic vintage look and feel. Designed with a cropped length and hand finished with a raw hem detail.
Regular price
$43.00
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L'Oreal Professional Curl Expression Cream Shampoo Intense Moisturizing is designed to professionally clean curls and coils. Gently cleanses hair while providing intense, long-lasting hydration. Curls and coils are healthy and easy to de-tangle, ready for mask application.
Regular price
$42.00
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Cleans | Replenishes | Nourishes
A shampoo that rebuilds damaged hair with each use. Recovery Shampoo gently dissolves daily buildup while replenishing vital nutrients to leave hair healthy, soft and supple. Color-safe and ideal for dry, damaged or overworked hair.
Alpha Keratin 60ku å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Fragrance: A rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.
Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine. Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair. Grapefruit Extract - Loaded with Vitamin C and antioxidants, this fruit star revitalizes the scalp and returns hairÌ¢‰â ‰ã¢s vibrance and shine. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Kérastase
Blonde Absolu Bain Lumiere Shampoo
Regular price
$42.00
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Shampoo with Hyaluronic Acid for all blonde hair types.
Benefits:
Intensely hydrates hair fiber.
Removes impurities and hair build-up for healthy hair.
Illuminates naturally shiny hair.
How To Use
Apply to wet hair. Massage. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Pro Tip: Use this shampoo as a daily wash or alternating with Bain Ultra-Violet for a gentler cleanse while still neutralizing unwanted brassiness and yellowing.
Regular price
$42.00
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A moisturizing sulfate-free shampoo formulated with Pyrithione Zinc that gently cleanses, purifies the scalp, and hydrates hair and scalp prone to dandruff.
Regular price
$42.00
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Cleans | Softens | Shines
A shampoo that cleanses and calms unruly hair with each use. Smooth Shampoo refines and de-frizzes strand by strand, sealing in moisture and shine. Color-safe and ideal for medium-to-thick, harder to manage hair.
Alpha Keratin 60ku is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Fragrance: A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it's a vitality shot for your hair. Phospholipids - Derived from natural soybeans, they help fight frizz and protect against humidity. Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.