Crafted from a unique light weight open-end fabric for an authentic vintage look and feel. Designed with a cropped length and hand finished with a raw hem detail.
Regular price
$43.00
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L'Oreal Professional Curl Expression Cream Shampoo Intense Moisturizing is designed to professionally clean curls and coils. Gently cleanses hair while providing intense, long-lasting hydration. Curls and coils are healthy and easy to de-tangle, ready for mask application.
Regular price
$42.00
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Cleans | Replenishes | Nourishes
A shampoo that rebuilds damaged hair with each use. Recovery Shampoo gently dissolves daily buildup while replenishing vital nutrients to leave hair healthy, soft and supple. Color-safe and ideal for dry, damaged or overworked hair.
Alpha Keratin 60ku å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Fragrance: A rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.
Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine. Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair. Grapefruit Extract - Loaded with Vitamin C and antioxidants, this fruit star revitalizes the scalp and returns hairÌ¢‰â ‰ã¢s vibrance and shine. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Kérastase
Blonde Absolu Bain Lumiere Shampoo
Regular price
$42.00
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Shampoo with Hyaluronic Acid for all blonde hair types.
Benefits:
Intensely hydrates hair fiber.
Removes impurities and hair build-up for healthy hair.
Illuminates naturally shiny hair.
How To Use
Apply to wet hair. Massage. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Pro Tip: Use this shampoo as a daily wash or alternating with Bain Ultra-Violet for a gentler cleanse while still neutralizing unwanted brassiness and yellowing.
Regular price
$42.00
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A moisturizing sulfate-free shampoo formulated with Pyrithione Zinc that gently cleanses, purifies the scalp, and hydrates hair and scalp prone to dandruff.
Regular price
$42.00
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Cleans | Softens | Shines
A shampoo that cleanses and calms unruly hair with each use. Smooth Shampoo refines and de-frizzes strand by strand, sealing in moisture and shine. Color-safe and ideal for medium-to-thick, harder to manage hair.
Alpha Keratin 60ku is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Fragrance: A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it's a vitality shot for your hair. Phospholipids - Derived from natural soybeans, they help fight frizz and protect against humidity. Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Virtue Labs
Flourish Volumizing Styler
Regular price
$42.00
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Flourish Volumizing Styler is the all-you-need styler for fine, fragile hair. This airy, lightweight, self-foaming formula provides instant body, bounce and hold, creating the illusion of density even in the thinnest parts. Color-safe, paraben-free, vegan and gluten-free.
Alpha Keratin 60ku are large, spring-shaped proteins that reinforce the strength of your hair. Gamma Keratins are small globular keratins that provide flexibility. Together, they form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive.
Key Ingredients -
Our Alpha and Gamma Keratin proteins plus:
Panthenol (Pro-Vitamin B5): Conditions the hair and provides heat protection to preserve the strength and thickness of the hair fiber.
Active Plant Extracts: Helps improve hair strength and thickness while protecting against environmental aggressors
Microalgae Extract:Adds volume and strength to the hair fiber, making hair look and feel revitalized.
Fragrance - A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.
How to Use - Dispense foam into palm and spread between hands. Work through damp hair, starting at the roots to the ends. Style as desired.
Regular price
$42.00
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Purple shampoo with Hyaluronic Acid neutralizes brassy hair. 8.5 fl oz.
Benefits:
Instantly neutralizes brassy hair and yellow undertones to maintain cool blonde shades.
Boosts hair color luminosity.
Illuminates blonde hair.
How To Use:
Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralization. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Pro Tip: Use Bain Ultra-Violet to get an instant & powerful shot of anti-brass neutralization. After reaching the desired tone, use Masque Ultra-Violet to maintain & protect your blonde on a weekly basis.
Regular price
$42.00
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Cleans | Thickens | Volumizes
A shampoo that creates volume with each use. Full Shampoo dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Color-safe and ideal for fine, flat, and hair that wonÌ¢‰â ‰ã¢t hold style.
Alpha Keratin 60ku å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair. Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine. Biotin - A hard working form of Vitamin B, known for boosting strength and shine. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Fragrance: A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.
How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Regular price
$42.00
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This sulfate-free shampoo gently cleanses, hydrates hair, protects color, and prevents color fading. The richer formula is designed for medium to thick hair types to provide deeper nourishment and protection from frizz.
Featuring lactic acid to gently exfoliate and seal the hair surface and centella asiatica, a flowering plant with soothing and recovery properties.
HOW TO USE:
Wet hair before applying a quarter-sized amount of shampoo. Add water and emulsify. Rinse thoroughly. Repeat. The second lather will produce a more abundant foam which will help cleanse lengths all the way to the ends. Rinse thoroughly. Follow with a Chroma Absolu Conditioner, Mask or the High Shine Gloss.
Regular price
$42.00
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Ultra-moisturizing post-bleaching procedure shampoo-in-cream for sensitized lightened or highlighted hair.
Benefits:
Shampoo-in-cream deeply moisturizes hair post-bleaching. Cleanses the hair while having the consistency of a mask. Boosts hydration for 51% more conditioned hair* and +65% more hydrated* hair. Strengthens for +87% stronger hair* and super nourishes for 2x shinier hair
How to Use:
Bain Cicaextreme can be used in duo with Bain Ultra-Violet as a first caring shampoo or alone in two applications. Apply to wet hair, massage, add more water, massage again, and rinse thoroughly. Follow with Cicaflash, Masque Ultra-Violet or Masque Cicaextreme if desired.
Regular price
$42.00
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Delicate fortifying shampoo for normal to oily, weakened hair that is prone to falling due to breakage from brushing.
Benefits:
"Silicone-free. Gently removes sebum & pollution particles from scalp and hair. Provides oil-control. Prevents risk of hair-fall due to breakage from brushing. 97% less hair fall due to breakage from brushing*. Awarded by Glamour.com "The Best Pro Shampoo for Damaged Hair" in “The Best Products For Straight Hair of 2020.”
How to Use:
Apply to wet hair. Lather, Rinse, Repeat. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Regular price
$42.00
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Hydrates | Nourishes | Repairs
Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else. Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage.
Ingredients-
Water-Soluble Jojoba Oil:Provides moisture and hydration to enhance shine, compatibility, and detangling.
Specialty Carob Gum (Ceratonia Siliqua):Forms a sheer film to lock in moisture.
Vegetable-Derived Polymer (from Lond Bean):Facilitates curl formation and definition.
Specialty Rice Protein & Extract with Sunflower Seed Oil:Provide solar protection from the drying and damaging effects of UV rays.
Free Of:
Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Our brand if free of sulfates, parabens, Phthalates, synthetic colors and dyes. Gluten free. Cruelty Free. Vegan.
Fragrance-
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
How To Use-
Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results, follow with Virtue® Curl Conditioner.
Regular price
$41.50
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This nourishing hair mask replenishes and smooths fibers of each and every strand for revitalized shine and radiance. Hair is left lustrous and stronger with salon-quality results.
Regular price
$40.00
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Volumizes | Adds Texture | Shines
A lightweight texturizing mist formulated to instantly add shine, natural definition, texture and volume for long-lasting style. This styling spray is designed to enhance beautiful definition and polish your look without making hair sticky or dull. This sheer aerosol mist delivers a boost of touchable texture, while our patented Alpha Keratin 60ku ® protein helps strands form a flexible bond. The result? Texturized hold with no added weight or stickiness.
Alpha Keratin 60ku ® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Hydrolyzed Wheat Protein: Helps increase body and facilitates styling while improving sheen and the texture of hair.
Benzophenone-4: A light stabilizer that helps to minimize the impact of UV light on hair.
Panthenol and Aloe Extract: Improves structure of the hair with long lasting moisturizing effects as well as promoting gloss and elasticity.
Fragrance: A bright and multi-faceted blend of citrus and woods (a yin and yang of fragrance for your hair), plus shine-enhancing mandarin and antioxidant-rich Amyris essential oils.
How to use: Shake well before using. Hold can 10 inches from hair and spray evenly through roots to mid-length. For volume and texture, spray on dry hair.
Regular price
$40.00
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Thickens | Holds | Adds Body
Virtue®Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku®with Baobab Seed, this lightweight mousse goes above and beyond volume with staying power: It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts. Color-safe, paraben-free, gluten-free, vegan.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Ingredients-
Baobab Seed Oil:From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
Panthenol (Vitamin B5): Improves and repairs the structure of hair, as well as moisturizes and strengthens the hair shaft by penetrating deep into the cuticle, promoting gloss and elasticity.
Amino Acids: Deeply hydrates, adding sheen for a glossy finish.
Hydrolyzed Amaranth Protein:Makes hair softer and silkier.
Free Of:
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free. Vegan.
Fragrance-
A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright lemon essential oils.
How To Use-
Shake well. Turn can upside down and dispense a small amount of product into palm. Distribute evenly through towel-dried hair from root to tip. Style as desired.
Regular price
$40.00
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Shapes | Nourishes | Holds
Virtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nourishes, protects, and adds shine to hair. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day—and into the next. Our proprietary Alpha Keratin 60ku® strengthens, softens, and smooths, while lightweight polymers create memory and hold, amplifying hair’s natural layers to leave it looking thicker.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Key Ingredients-
100% Natural Bio-Based Styling Polymer:The first all-natural styling polymer.Provides humidity resistant style retention for non-dulling, natural-looking and natural-feeling hold.
Shea Butter:Provides deeply penetrating hydration, adds weightless shine, and protects against the drying effects of heat styling.
Chia Seed-Derived Heat Protection Complex:Retains water in the hair fiber and forms a protective layer to protect against damage from heat styling tools without affecting ability to style.
How To Use-Rub a small amount between palms until translucent. Apply to dry hair to define your desired style.
Regular price
$40.00
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Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you never knew existed.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Key Ingredients -
Shea Butter Ester: Nourishing ester that hydrates curls without weighing them down for optimal natural curl formation.
Selaginella Lepidophylla Extract (“Resurrection Plant” or “Rose of Jericho”): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life.
Chia and Flaxseed Polysaccharides: Naturally-derived sugars that enhance curl formation and hold.
Fragrance - A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
How To Use - Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual.
Regular price
$40.00
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Moisturizes | Smooths | De-frizzes
Virtue®Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku®not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Color-safe, paraben-free, gluten-free, vegan
Alpha Keratin 60ku®-
Alpha Keratin 60ku®repairs brittle hair that’s more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns.
Ingredients-
Shea Butter:Nourishes and hydrates curls for optimal curl formation.
Baobab Oil:Rich in Vitamins A, D, E, and F omega-3 oils, this deeply nourishing oil revitalizes damaged hair and protects against moisture loss and the drying elements.
Chia Seed Extract:Helps provide antioxidant protection from environmental pollutants.
Linseed Extract:Helps nourish and fortify hair.
Free Of:
Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free. Vegan.
Fragrance-
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
How To Use-
Shake well. Turn can upside down and dispense a golf ball–size amount of product into palm. Distribute evenly through damp hair, scrunching from the bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.
Regular price
$40.00
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A #GrettaGirl is an #EveryGirl, and that means YOU! If you'd like to rally behind our team and support us during this uncertain time, one way you can so do is with the purchase of our G Team Beanie.
This black acrylic knit beanie with an embroidered G Team logo is the perfect accessory for undone hair and cozy quarantine attire. Snap a photo of yourself in your beanie, share on your preferred social media platform, and tag us @grettacolebeauty and @grettaluxe (you can bet we'll be sharing your snap all over)!
Regular price
$39.00
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Deep molecular repairing leave-in mask for damaged hair.
Repairs & protects hair. Heat protection up to 230°C*.
When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement. But most peptides are too big to be reinjected into the fiber, making damage almost irreversible.
For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fiber². Once inside, they reform & rebuild the molecular structure of the hair³.
For all damaged hair textures, color-treated, lightened & natural hair.
Regular price
$39.00
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Lightweight nourishment and copper removal. Metal Protector Concentrated Oil is an ultra-nourishing serum oil.
For those who want multi-dimensional hair protection the Metal Detox is a lightweight protective oil that delivers protection from color fading heat and metals allowing you to shield hair in the salon and/or in between salon services.
Regular price
$39.00
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L’Oréal Professional Serie Expert Curl Expression Anti-Build Up Cleansing Shampoo has your back on your deep-cleansing days, gently removing excess product buildup without stripping hair of natural oils. Containing 2% Glycerin to help deliver lasting hydration, Urea H to help protect weakened curls, and Hibiscus Seed to help add moisture, strength, and softness, the expansive L’Oréal Professional Curl Expression family of products aims to supercharge curls and coils with exactly what they need to thrive: hydration and strength. Anti-Build Up Cleansing Shampoo provides this necessary moisture as it gently eliminates product buildup and impurities, leaving hair purified, strong, and hydrated.
Regular price
$38.00
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Product Benefits
Revitalizes signs of aging hair and scalp. Gently removes impurities from scalp and hair fiber. Reveals stronger hair.* Nourishes and moisturizes hair. *Instrumental test after Bain + Masque.
How to Use
Use after the Pré-Cleanse Régénérant. Apply on wet hair, massage. Rinse. Follow with Masque Intense Régénérant.
Metal Detox Anti-Metal High Protection Leave-In Cream
Regular price
$36.00
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A lightweight, reparative leave-in styling cream that deeply moisturizes while protecting against harsh metals, UV rays, and heat from styling tools.
Concentrated with 1% Glicoamine, this high protection leave-in cream removes metal in hair and protects it from new particles deposit, to stop breakage & color shift. Wash after wash, metal particles, such as copper, can penetrate your hair fibers.
Regular price
$36.00
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Fine fragrance root and hair refreshing dry shampoo for all hair types. Instantly absorbs excess oil on scalp & hair. 24HR long lasting Neroli Oil scented fine fragrance. Fine powder spray for a lightweight touch with a clean feeling. Refresh hair and root at-home + on-the-go. Silicone free. Fresh scent.
Regular price
$36.00
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The professional formula contains resveratrol, a powerful anti-oxidant inspired by skincare. L'oreal Vitamino Color Professional Shampoo Hair color appears brighter, more radiant and shiny and hair feels lighter, more manageable and soft to touch. For Color hair.
Regular price
$36.00
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This rich, reparative hair mask instantly smooths damaged hair for an overall appearance of healthy hair. Infused with gold quinoa and protein, hair is nourished with the essential nutrients it lacks.
Key Benefits:
Instantly repairs damaged hair and split ends
Adds shine
Smooths flyaways
Nourish your hair with L'Oreal Professionnel Absolut Repair Gold Quinoa + Protein Instant Resurfacing Masque.
Regular price
$36.00
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Infused with gold quinoa and wheat protein, this professional strength formula immediately restructures damaged hair. Featuring an ultra-creamy formula, this conditioner nourishes damaged hair fibers.
Regular price
$36.00
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Ideal for long hair suffering from thin ends, this strand-strengthening masque revitalizes hair for a gorgeous appearance. Formulated with Filler A-100 and amino acids to strengthen hair while thickening and resurfacing the hair follicle, L'Oreal Professional Pro Longer Lengths Renewing Masque reduces split ends and renews hair length.