Regular price
$70.00
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Virtue ColorKick Illuminating Mask is a nourishing, hue-enhancing mask that adds radiance and maintains color vibrancy without drying out hair. This mask is designed to protect and maintain hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out.
Regular price
$60.00
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Meet the leave-in treatment that instantly repairs and forever protects. This new product revolutionizes hair repair by not only instantly repairing existing damage, but fighting future damage. Packed with the highest percentage of our hair-identical protein, Alpha Keratin 60ku®, this wonder-working miracle serum instantly repairs the severed bonds that give hair its strength, naturally restores damaged peptides to give hair elasticity, and refills each strand with keratin to smooth, soften, and protect from future harm.
Regular price
$46.00
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Sulfate-Free Molecular Repairing Shampoo for damaged hair.
Repairs & strengthens hair. + 86% smoothness. For all damaged hair.
When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement. But most peptides are too big to be reinjected into the fiber, making damage almost irreversible.
For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fiber. Once inside, they reform & rebuild the molecular structure of the hair.
For all damaged hair textures, color-treated, lightened & natural hair.
When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement.
But most peptides are too big to be reinjected into the fiber, making damage almost irreversible.
For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fiber. Once inside, they reform & rebuild the molecular structure of the hair.
For all damaged hair textures, color-treated, lightened & natural hair.
Regular price
$39.00
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Deep molecular repairing leave-in mask for damaged hair.
Repairs & protects hair. Heat protection up to 230°C*.
When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement. But most peptides are too big to be reinjected into the fiber, making damage almost irreversible.
For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fiber². Once inside, they reform & rebuild the molecular structure of the hair³.
For all damaged hair textures, color-treated, lightened & natural hair.
Regular price
$26.00
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Achieve bouncy, defined curls with this gel and cream duo that gives hair a soft-touch. Give hair protection against humidity and add definition without crunch.
Regular price
$21.50
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This mask uses antioxidant resveratrol to protect the vibrancy of color-treated hair. The formula also strengthens hair fibers and gently clears away impurities.
TECNI.ART Morning After Dust Invisible Dry Shampoo
Regular price
$29.00
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This styling powder offers a great option for those who want a dry shampoo for oily hair. Starch inside of the powder absorbs excess oil near the roots, leaving little residue. At the same time, mineral salt boosts volume and provides a light hold, making it easy to stylize hair right after you use it.
Regular price
$39.00
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Lightweight nourishment and copper removal. Metal Protector Concentrated Oil is an ultra-nourishing serum oil.
For those who want multi-dimensional hair protection the Metal Detox is a lightweight protective oil that delivers protection from color fading heat and metals allowing you to shield hair in the salon and/or in between salon services.
Metal Detox Anti-Metal High Protection Leave-In Cream
Regular price
$36.00
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A lightweight, reparative leave-in styling cream that deeply moisturizes while protecting against harsh metals, UV rays, and heat from styling tools.
Concentrated with 1% Glicoamine, this high protection leave-in cream removes metal in hair and protects it from new particles deposit, to stop breakage & color shift. Wash after wash, metal particles, such as copper, can penetrate your hair fibers.
Regular price
$60.00
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A luxurious milky fast absorbing formula with a vitamin blend and niacinamide to moisturize dry scalp for immediate comfort, leaving the scalp healthy and refreshed.
Regular price
$80.00
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A thickening, brow-boosting serum that borrows the best growth-supporting ingredients including Virtue's award-winning patented Alpha Keratin 60ku Clinical protein, plus stimulating plant-based extracts and high-performing peptides for fuller, lusher, healthier brows and fewer uneven patches. Dermatologist tested. Non-Irritating. This product is an unscented lightweight serum that glides on softly with a quick dry-down.
Regular price
$68.00
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Kérastase's Symbiose Intense Revitalising Mask aims to nourish damaged hair prone to dandruff. Designed to soothe discomfort and preserve the scalp barrier, the ultra-caring formula is infused with salicylic acid and squalane for their breathable properties, and helps to eliminate remaining residues trapped in the hair for a replenished look and feel.
Regular price
$42.00
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A moisturizing sulfate-free shampoo formulated with Pyrithione Zinc that gently cleanses, purifies the scalp, and hydrates hair and scalp prone to dandruff.
Regular price
$49.00
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This twice-weekly, anti-dandruff exfoliating scalp scrub purifies and soothes sensitive scalp, removes dead skin cells & build up, and helps eliminate symptoms of dandruff. It is formulated with salicylic acid for anti-dandruff efficacy and plant-based beads to instantly exfoliate dead skin cells and remove visible flakes. Scalp is purified without stripping, roots are lifted, and hair is revitalized.
Regular price
$60.00
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This daily, anti-dandruff night serum soothes and hydrates scalp & hair prone to dandruff. It is ideal to use at night as it provides effective anti-dandruff care and works to give you softer, shinier, 2X more hydrated hair* while you sleep. Easy to use and a great way to recharge overnight, this highly-concentrated night serum is formulated with salicylic acid, a powerful active ingredient to help eliminate the symptoms of dandruff.
Regular price
$36.00
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This rich, reparative hair mask instantly smooths damaged hair for an overall appearance of healthy hair. Infused with gold quinoa and protein, hair is nourished with the essential nutrients it lacks.
Key Benefits:
Instantly repairs damaged hair and split ends
Adds shine
Smooths flyaways
Nourish your hair with L'Oreal Professionnel Absolut Repair Gold Quinoa + Protein Instant Resurfacing Masque.
Flourish Conditioner for Thinning Hair Travel Size
Regular price
$20.00
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Nourishes | Thickens | Detangles
Flourish Conditioner for Thinning Hair is a hair strengthener, hydrator, and detangler all in one. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented Alpha + Gamma Keratins, a highly active Green Tea and Probiotics to leave hair smooth, silky, comb-able and less prone to pulling or breakage. Color-safe, paraben-free, vegan and gluten-free.
Alpha Keratin 60kuare large, spring-shaped proteins that reinforce the strength of your hair. Gamma Keratins are small globular keratins that provide flexibility. Together, they form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive.
Key Ingredients-
Our Alpha and Gamma Keratin proteins plus:
Probiotic Ferment:A microbiome booster known to nourish the scalp, help decrease irritation and support cellular oxygen consumption
Cyperus Plant Root Oil:Enhances softness, shine and combability without adding weight
Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth
Fragrance-A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.
How to Use-Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, use after washing with Flourish Shampoo for Thinning Hair.
Regular price
$17.00
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Cleans | Softens | Shines
A shampoo that cleanses and calms unruly hair with each use. Smooth Shampoo refines and de-frizzes strand by strand, sealing in moisture and shine. Color-safe and ideal for medium-to-thick, harder to manage hair.
Alpha Keratin 60ku is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Fragrance: A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair. Phospholipids - Derived from natural soybeans, they help fight frizz and protect against humidity. Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Regular price
$18.00
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Hydrates | Silkens | De-Frizzes
A conditioner that eliminates frizz with each use. Smooth Conditioner soothes the hair cuticle and locks out humidity, creating vibrant color and brilliant shine.
Alpha Keratin 60kuå¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair. Phospholipids - Derived from natural soybeans, they help fight frizz and protect against humidity. Shea Butter - Rich in essential fatty acids, this South African healer melts into the hair to condition, smooth and soften. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Fragrance: A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.
How to use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo.
Regular price
$17.00
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Cleans | Replenishes | Nourishes
A shampoo that rebuilds damaged hair with each use. Recovery Shampoo gently dissolves daily buildup while replenishing vital nutrients to leave hair healthy, soft and supple. Color-safe and ideal for dry, damaged or overworked hair.
Alpha Keratin 60ku å¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Fragrance: A rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.
Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine. Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair. Grapefruit Extract - Loaded with Vitamin C and antioxidants, this fruit star revitalizes the scalp and returns hairÌ¢‰â ‰ã¢s vibrance and shine. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Regular price
$18.00
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Hydrates | Softens | Renews
A conditioner that reverses damage with each use. Recovery Conditioner helps reconstruct frayed cuticles and brittle ends to restore softness, shine, and manageability. Color-safe and ideal for dry, damaged or overworked hair.
Alpha Keratin 60kuå¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
How to Use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, pair with your favorite Virtue Shampoo.
Ingredients:
Hydrolyzed Quinoa- A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.
Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.
Pea Protein- A source of phytonutrients, it protects hair from thermal heat and daily styling damage.
Regular price
$17.00
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Cleans | Thickens | Volumizes
A shampoo that creates volume with each use. Full Shampoo dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Color-safe and ideal for fine, flat, and hair that wonÌ¢‰â ‰ã¢t hold style.
Alpha Keratin 60kuå¨ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, itÌ¢‰â ‰ã¢s a vitality shot for your hair. Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine. Biotin - A hard working form of Vitamin B, known for boosting strength and shine. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Fragrance: A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.
How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Regular price
$18.00
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Conditions | Thickens | Revives
A conditioner that thickens hair with each use. Full Conditioner deeply moisturizes without adding weight, creating lasting lift, body, and luster.
Alpha Keratin 60ku is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it adds a vitality shot for your hair. Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine. Artichoke Leaf - Loaded with lipids and protein, it helps seal and strengthen hair's cuticle. Free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Fragrance: A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.
How to use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo.
Regular price
$36.00
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Long hair requires special care. Meet the L'Oreal Professionnel Pro Longer Lengths range, designed to reduce the appearance of split ends. Featuring Filler-A100 and amino acid, this reparative conditioner penetrates the hair fiber to support and thicken ends.
Regular price
$36.00
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Designed for hair with thinning ends, this L'Oreal Professionnel Pro-Longer Lengths Renewing Shampoo works to reduce breakage for a more youthful-looking head of hair. Formulated with amino acids and Filler A-100 to thicken and resurface the hair fiber, this smoothing shampoo promotes a visibly healthier head of hair.
Regular price
$25.00
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Don't let the gray scare you away! Take action with this root touch-up spray. A root-touch up designed with a fine nozzle to cover gray growth with maximum coverage. Formulated with make-up pigments to blend seamlessly in the hair. Just spray away and watch the magic happen! Great for in-between salon visits. Washes out in your next shampoo. Available in 7 shades.
Regular price
$34.00
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Curls in need of a little extra hold? The unique cream-in-gel formula of L’Oréal Professionnel Serie Expert Curl Expression Definition Activator Gel lends the perfect amount of strong hold while keeping curls and coils soft, supple, and full of bounce. Designed so you can define your curl pattern from root to end and re-active limp curls and coils, this smart gel gives each twist and curve the perfect, frizz-free definition while infusing hair with the hydration and strength it craves. Containing 2% Glycerin to help deliver lasting hydration, Urea H to help protect weakened curls, and Hibiscus Seed to help add moisture, strength, and softness, the expansive L’Oréal Professionnel Curl Expression family of products aims to supercharge curls and coils with exactly what they need to thrive: hydration and strength. This activator gel’s innovative cream-in-gel formula combines the care of a cream with the stronger hold of gel to enhance curl and coil definition without crunch.
Regular price
$36.00
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The professional formula contains resveratrol, a powerful anti-oxidant inspired by skincare. L'oreal Vitamino Color Professional Shampoo Hair color appears brighter, more radiant and shiny and hair feels lighter, more manageable and soft to touch. For Color hair.
Regular price
$24.00
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Take your hair to new heights with this densifying primer spray. This styling product takes hair's roots to new heights and adds fullness to fine hair with thickening polymers.